The Trade Marketing Activation Coordinator will lead the planning and execution of high-impact trade marketing initiatives, ensuring strong brand presence, sales growth, and consumer engagement across Tanzania.
Key Responsibilities
TTL Campaign Planning & Execution
• Lead the design and rollout of TTL (Through-the-Line) campaigns across TV, radio, print, digital, OOH, and social media platforms.
• Negotiate, purchase, and optimize media buys to achieve maximum reach and ROI.
• Coordinate campaign timelines, budgets, and reporting with internal teams and agencies.
Trade Marketing & In-Market Activation
• Develop and implement trade marketing strategies to enhance product visibility in both
formal and informal trade markets.
• Manage large-scale activations and brand events in urban and regional markets beyond
Dar es Salaam.
• Work closely with retailers, distributors, and field teams to ensure effective execution.
• Ensure compliance with marketing guidelines.
• Understand player behaviour and ensure responsible marketing practices.
Performance and sales tracking
• Monitor and measure campaign effectiveness using sales data, dashboards, and
analytical tools.
• Adjust strategies based on performance insights to maximize ROI and sales conversion.
Stakeholder & Vendor Management
• Oversee activation vendors, field teams, and suppliers to ensure quality and timely
delivery of marketing activities.
• Collaborate with senior leadership to align campaigns with strategic business goals.
Market Knowledge
• Ensure campaigns are culturally relevant and resonate with diverse regional markets.
• Leverage insights into Tanzanian consumer habits and media consumption patterns.
Qualifications & Experience
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5 years of proven experience in trade marketing, brand activation, or TTL
campaign management.
• Background in gaming, lottery, betting, FMCG, or other high-pressure, sales-driven
sectors preferred.
• Proficiency in campaign performance tracking and reporting tools.
• Excellent communication skills in English and Kiswahili.
• Ability to work independently with minimal supervision in a fast-paced environment.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years proven experience in trade marketing, brand activation, or TTL campaign management
- Background in gaming, lottery, betting, FMCG, or other high-pressure, sales-driven sectors
- Proficiency in campaign performance tracking and reporting tools
- Excellent communication skills in English and Kiswahili
- Ability to work independently with minimal supervision in a fast-paced environment
What We Do
ITM Tanzania Limited is a leading Human Capital Development and Business Solutions Company providing comprehensive services including human resource outsourcing, recruitment, placement, talent acquisition, professional training, capacity building, and HR advisory. Incorporated in 2018, the company offers tailored industry solutions and support to help organizations reach their objectives efficiently, leveraging local expertise and a global perspective.
