About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.
More about the role
This is an exciting job opportunity for you as a Trade/Channel Marketing Analyst in São Paulo/SP with Signify.
- Executes go-to-market, pricing, and channel strategies to drive distribution performance, sales, and margin growth.
- Develops customer segmentation, insights, and omnichannel marketing plans to generate demand and improve the marketing funnel.
- Manages commercial policies, promotional activities, A&P budgets, and ROI to maximize business performance.
- Builds strategic customer relationships, leads co-marketing initiatives, and collaborates with Sales, MarCom, and external agencies.
- Drives cross-functional team engagement, capability development, and day-to-day channel marketing operations, including people management when applicable.
More about you
- Completed bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience in channel marketing, trade marketing, or commercial roles, with a strong focus on sell-out strategies and helping customers increase sales and consumer portfolio.
- Proven ability to develop customer-centric business strategies, identify sales opportunities, recommend promotional campaigns, and build business cases based on market and competitive insights.
- Experience supporting commercial teams and driving product activation, visibility, and positioning at the point of sale, working closely with distributors and customers to maximize product exposure.
- Familiarity with both online and offline sales channels, ideally within lighting, electrical materials, tools, or large multinational companies.
- Intermediate English and Spanish proficiency is required.
*This is an on-site position located in São Paulo/SP.
Job Profile: Channel Marketeer
#LI-JC1
Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
Come join us, and together we can light up the future.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in channel marketing, trade marketing, or commercial roles
- Experience with sell-out strategies and helping customers increase sales and consumer portfolio
- Ability to develop customer-centric business strategies and identify sales opportunities
- Ability to recommend promotional campaigns and build business cases using market and competitive insights
- Experience supporting commercial teams and driving product activation, visibility, and positioning at the point of sale
- Experience working with distributors and customers to maximize product exposure
- Familiarity with online and offline sales channels
- Experience in lighting, electrical materials, tools, or large multinational companies
- Intermediate English proficiency
- Intermediate Spanish proficiency
What We Do
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page
