Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The successful individual will leverage their proficiency to:
- Support the Senior Director of eCommerce in developing and delivering the eCommerce strategy, with a focus on conversion-led growth across retail and outlet channels.
- Own trading performance across markets, using detailed analysis of site metrics, customer behaviour and sales performance to identify opportunities and drive improvements.
- Deliver weekly trading updates to senior leadership, providing clear insights and actionable recommendations.
- Partner closely with Finance to forecast demand (orders, units, returns) and ensure operational readiness and delivery of customer SLAs.
- Collaborate with Buying teams to align eCommerce merchandising with commercial priorities, providing performance insights to inform future buys.
- Lead and develop the online merchandising team to ensure best-in-class execution across product launches, campaigns and daily trading activities.
- Oversee site merchandising, product data and content processes to ensure timely and accurate execution across all markets.
- Continuously optimise product findability, navigation, category structure and product pages, tailoring the experience to relevant customer segments.
- Partner with Product and Digital teams to deliver a robust A/B testing roadmap, driving continuous improvement in conversion and customer experience.
- Drive a customer-first approach across digital projects, with a strong focus on personalisation and local market relevance.
- Identify and recommend enhancements to site functionality and user experience, working closely with global and regional teams.
- Utilise analytics tools (e.g. Google Analytics, Quantum Metric) to deeply understand on-site behaviour and inform decision-making.
- Collaborate with Marketing, PR and CRM teams to ensure effective online execution of campaigns.
- Partner with Marketplace teams to share insights and identify opportunities to drive overall digital growth.
- Build strong relationships with regional and global stakeholders across Buying, Creative, IT and Marketing.
- Monitor competitor activity and broader eCommerce trends to inform continuous optimisation.
- Leverage data analysis to produce clear, concise performance reporting and high-quality executive presentations.
- Partner with Customer Insights and Analytics teams to drive improvements in customer experience.
- Support consumer insight initiatives, including surveys and usability testing, to enhance the digital experience.
- Work closely with Customer Care to continuously improve the post-purchase journey and ensure alignment of site processes
What Tapestry can offer you:
Hybrid working (3 days working from the office, 2 days remote)
Option to finish early on a Friday (Flex Fridays)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular Social Events - Seasonal & Cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other benefits include:
25 days holiday in addition to bank holidays
Multi brand discount up to 50% off – Coach and Kate Spade.
Private Healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Tapestry, Inc.
Skills Required
- Experience in eCommerce strategy development and execution
- Ability to analyze site metrics and customer behavior
- Experience in managing online merchandising teams
- Proficient in analytics tools such as Google Analytics
Tapestry - Coach and Kate Spade Compensation & Benefits Highlights
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Parental & Family Support — Paid parental bonding leave is standardized, with additional birth‑parent time supported through disability, plus adoption assistance and a phased return‑to‑work program. Access to Maven’s family‑building platform further strengthens family support.
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Healthcare Strength — Employer‑paid basic life and AD&D, short‑ and long‑term disability with company‑paid basic LTD, and a defined salary‑continuation schedule during short‑term disability are outlined. Medical plans support HSA/FSA options with current plan‑year limits reflected in materials.
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Retirement Support — A 401(k) savings plan with company match is paired with an Employee Stock Purchase Plan. These programs provide retirement savings support and ownership opportunities.
Tapestry - Coach and Kate Spade Insights
What We Do
A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.
Gallery
Tapestry - Coach and Kate Spade Teams
Tapestry - Coach and Kate Spade Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.












