Ensure best-in-class, conversion-driven category experiences that scale across all markets
Own the global calendar and ensure asset coverage of all product & commercial campaigns
Manage, develop, and evaluate category publishers
Embed a squad-based, performance-oriented way of working
Define master templates for categories and campaigns
Ensure consistency, flexibility, and CMS scalability
Partner with analytics and CRO teams to improve category conversion, engagement, and discoverability
Embed testing and learning into category roadmaps and feedback to Brand & BU
Act as senior decision-maker and partner to regions and stakeholders
Resolve conflicts between category integrity and regional needs decisively.
Strong expertise in eCommerce content ecosystems (CLP/PLP/PDP), CMS‑driven experiences, and scalable content systems
Proven experience defining, governing, and scaling global templates, modular frameworks, and storytelling systems
Deep understanding of conversion drivers, merchandising logic, UX best practices, and performance‑led content optimization
Hands‑on experience using data, A/B testing, and CRO insights to guide content and planning decisions
Confident leader with the ability to influence stakeholders across regions, functions, and levels
Structured, decisive thinker with a strong sense of ownership and the ability to balance global scale with local relevance
Excellent communicator and storyteller, aligning creative, commercial, and operational teams
Experience leading and developing global or multi‑category teams in complex, matrix organizations
6+ years’ experience in digital content, eCommerce, experience design, or related fields; DTC, retail, fashion, or lifestyle experience preferred.
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What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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