Team Leader, Digital marketing enablement

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!

We are looking for a Team Leader, Digital marketing enablement in UPM Marketing, Sustainability and Communications Hub. 

Greetings from your future manager  

UPM Marketing, Sustainability and Communications Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in increasing internal efficiency as well as ensuring brand alignment. Great internal customer experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together. 

We are now excited to welcome a passionate Team Leader, Digital marketing enablement to hold responsibility for UPM digital marketing implementation as well as team, workload,  supplier and project management. This role requires a well-rounded professional with digital marketing and leadership skills. Interested? Come and join us on this exciting path! - Karolina Kuźniacka, Manager of UPM Marketing, Sustainability and Communications Hub

What you will do 

• Guide, support and participate in the recruitment process of an in-house team of digital marketing and digital communications professionals

• Oversee the team workflow and end-to-end delivery of assignments from internal customers within agreed deadlines 

• Develop and maintain digital marketing and digital communications processes

• Participate in digital marketing and digital communications work with the team, and oversee the quality and efficiency of work, ensuring alignment with processes and brand goals 

• Ensure that the work delivered to UPM´s businesses meet the expectations with interviews and feedback surveys

• Collaborate with marketing and communications network at UPM to provide guidance and support on consistent application of digital marketing and digital communications processes

• Manage relationships with partners supporting UPM Marketing, Sustainability and Communications Hub, providing direction and feedback to ensure consistency and high quality

• Develop and deliver training programs and materials to ensure understanding and adherence to digital marketing and digital communications processes 

• Stay informed of trends and best practices in digital marketing and digital communications to continually evolve and enhance the capabilities in the team

• Demonstrate UPM values and nurture the great team spirit and internal customer experience at UPM Marketing, Sustainability and Communications Hub 

Who you are 

• You have a relevant university degree and minimum 3 years of work experience in managing digital marketing and digital communications, as well as managing projects and task for international business preferably in a large b2b company

• You have a comprehensive understanding of the marketing process, recognizing how each touchpoint – from initial engagement to conversion – contributes to a cohesive brand presence and drives business growth, which is an advantage

• You have a solid experience with project management tools like Monday, Trello, Basecamp, Asana, MS Planner, or Miro, which is considered an asset

• You have a very good understanding of digital marketing and digital communications principles and tools, brand positioning as well as understanding of business acumen and international business environment

• You are a skilled professional with high attention to detail and systematic way of working in maintaining consistency and quality across all platforms, ready to perform hands on work in the field

• You have experience in working with creative teams and agencies to develop together a cohesive end to end marketing process, as well as experience in providing clear direction and constructive feedback to internal experts and agency partners

• You have at least C1 level of Polish and English proficiency (verbal and written) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners in a complex, multi-task environment with strict deadlines

This is what we offer to you

• A meaningful job – We have an inspiring purpose ‘We create a future beyond fossils’. Our work is impactful and transformative.

• A caring community – Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.

• Development opportunities – We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.

• Responsible employer - Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working

Additional information  

The position is located in UPM Business HUB Wrocław, Poland.  

This job requires regular work from office every week in hybrid working model. 

The position holder will report to Karolina Kuźniacka, Manager of UPM Marketing, Sustainability and Communications Hub. 

Please apply via the link above and attach your CV in English latest till 29.05.2025. We review applications already during the application period, and you may be contacted already before the application deadline.  

For support with submitting your application, please contact HR Service Center at [email protected] or tel. +48 12 399 94 99.

If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: https://www.upm.com/investors/governance/compliance/reportmisconduct/   

UPM is a global forest industry leader with headquarters in Finland. We create renewable and responsible wood-based alternatives for fossil-based materials utilizing our expertise in engineering, innovation and digitalization. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.  

What makes us unique? The Finnish leadership culture encourages people in personal growth and self-development, and our values - trust and be trusted, achieve together, renew with courage – are visible in our everyday work. We are inspired by the limitless opportunities of the bioeconomy and we lead the way towards a future beyond fossils. Got interested? Join us on this exciting path! #growthwithUPM  

If you wish to get more insight about who we are, check out this page !  

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