Talent Brand Specialist

Position Title: Talent Brand Specialist
Position Type: Regular - Full-Time
Grade: Grade 04
Requisition ID: 40424
Talent Brand Specialist, North America
Florenceville, New Brunswick, Canada
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
As a key member of McCain's North American Talent Acquisition team, the Talent Brand Specialist will own and evolve our regional talent brand strategy across the United States and Canada. Working in close partnership with our Global Talent Brand Center of Excellence, this role sits at the intersection of talent attraction, culture storytelling, and creativity-where strategy meets imagination (and yes, the occasional potato pun).
You'll be a trusted strategic partner to the business, bringing insight into internal priorities and external market trends to help leaders make informed, forward-looking talent decisions. Partnering closely with recruiters and hiring teams across all functions, you'll translate unique talent needs into compelling, creative attraction strategies. This role also plays a critical part in supporting McCain's River Valley Strategy, helping attract top talent to our global headquarters in Florenceville, New Brunswick.
What you'll be doing.

• Champion McCain's employer brand across North America, partnering with our Global Talent Brand team to bring our talent pillars to life
• Own and execute the North American employer awards strategy, from submission through promotion
• Create and manage compelling talent attraction content across multiple formats (graphics, video, animation), overseeing the full content lifecycle from concept to deployment
• Maintain and optimize a multimedia content calendar across key channels, including LinkedIn, Instagram, YouTube, and TikTok
• Lead continuous improvement of attraction and recruitment tools, templates, and processes (job descriptions, posting practices, interview and screening materials)
• Leverage creative and recruitment technology to track engagement, optimize campaigns, and improve candidate reach
• Develop and support attraction initiatives such as virtual and on-site hiring events and pre-start onboarding strategies
• Monitor hiring trends and market intelligence across the U.S. and Canada to inform talent strategies
• Track and report on key metrics to measure the effectiveness of employer brand and attraction campaigns
• Manage vendor partnerships and related contracts supporting the talent brand portfolio
• Collaborate on cross-functional projects that elevate the Talent Acquisition function and provide ad hoc recruitment support as needed

What you'll need to be successful.

• A combination of education and hands-on experience that prepares you for a talent attraction or creative role (post-secondary education is an asset, but not required, while a high school diploma is coupled with applicable experiences)
• 1+ years of experience in talent acquisition, employer branding, marketing, or communications-through work, internships, co-ops, agency, freelance, or campus involvement
• Strong storytelling skills, with the ability to translate culture, values, and purpose into compelling talent messaging and campaigns
• Understanding of how candidates discover and engage with employers across channels such as social media, events, career sites, referrals, and early-career programs
• Curiosity and analytical thinking, with interest or experience in using data, social insights, and metrics to optimize attraction efforts
• Strong collaboration and communication skills, with experience partnering across teams in a dynamic, matrixed environment (CPG or manufacturing exposure is an asset, not a requirement)
• Detail-oriented, organized, and growth-minded, with enthusiasm for learning, improving processes, and contributing to a strong employer reputation

About the team .
You'll join a collaborative Talent Acquisition team of 20 supporting hiring across our Manufacturing, Corporate, and Early Careers functions. Our team is spread across the US and Canada, working as one unified group to deliver a consistent, high-quality hiring experience. We value partnership, curiosity, and a service-oriented mindset as we work together to attract and engage top talent across North America.
About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Compensation Package : $65,500.00 - $87,400.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Human Resources
Location(s): CA - Canada : New Brunswick : Florenceville-Bristol || CA - Canada : New Brunswick : Bathurst || CA - Canada : New Brunswick : Centreville || CA - Canada : New Brunswick : Edmundston || CA - Canada : New Brunswick : Fredericton || CA - Canada : New Brunswick : Grand Falls || CA - Canada : New Brunswick : Hartland || CA - Canada : New Brunswick : Moncton || CA - Canada : New Brunswick : Saint John || CA - Canada : New Brunswick : Somerville
Company: McCain Foods (Canada)