Job Description Summary
The TA Strategist who is responsible for Hypertension & Heart failure (Entresto & future pipelines) strategy development to maximize sales result, contributing huge amount of patients life.
Job Description
Major accountabilities:
- Create short/mid/long term marketing strategy with deep understanding of market dynamics/customer insights & finding opportunities to enhance each brand
- Optimize channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs.
- Lead cross-functional team for customer initiatives (e.g. customer plan/promotional tools/public relations/internal communications).
- Manage brand finance and budgets, including appropriate management of brand resources.
Key performance indicators:
- Lagging indicator: Brand sales result & patient number contributed by NPKK products
- Leading indicator (e.g. Depth KPIs/Executional KPIs/Brand perception)
Minimum Requirements:
Education:
- A University level (bachelors) degree
- MBA a plus
Languages:
- English: Business level (mandatory)
- Japanese: Business level (mandatory)
Experience/Professional requirement:
- Experience working cross-functionally and trans-nationally
- Pharmaceutical marketing experience
- Several years of experience in field sales, related marketing services, brand management.
- Strong interpersonal skills
- Internal cross functional communication and leadership
Competency
- Strong relationship development and natural collaboration
- Experience and capable of managing Global communications
- Strategic, analytical and creative thinking
- Agile mindset
Skills Desired
Agility、 Cross-Functional Collaboration、 Customer Orientation、 Marketing Strategy、 Negotiation Skills、 Strategic Partnerships、 オペレーショナル エクセレンス、 コマーシャル エクセレンス、 ステークホルダー エンゲージメント、 ステークホルダー管理、 医療セクターの理解、 影響を与えるスキル、 重点疾患領域の専門知識、 製品マーケティング、 製品ライフサイクル管理 (PLM)
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training, Stakeholder Engagement, Stakeholder Management, Strategic Alliances
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
