SVP, Mobile App Marketing

Strategic Leadership  

• Serve as the visionary leader for our client’s mobile app marketing, translating business goals into innovative, scalable growth strategies across diverse apps and markets.  

• Develop tailored plans for each app, balancing market positioning, growth stage, and KPIs (e.g. CPI, ROAS, LTV, retention), while proactively guiding Microsoft through shifts like iOS ATT, SKAN, and Privacy Sandbox.  

• Simplify complex technical topics into clear, actionable narratives for stakeholders from practitioners to senior executives.  

• Inspire and align multi-disciplinary teams around a shared vision, fostering innovation, speed, and excellence.  

Paid Media Strategy & Execution  

• Lead comprehensive mobile media strategy and execution across an extensive ecosystem, including:  

• Search & Platform Networks (Apple Search Ads, Google UAC, Bing)  

• Major Social & Video Platforms (Meta, TikTok, Snapchat, YouTube, Pinterest, Reddit)  

• Programmatic & DSPs (Moloco, Liftoff, Smadex, Kayzen, InMobi, Digital Turbine)  

• OEM & Telco Partnerships (device pre-loads, app stores, carrier inventory)  

• Gaming & In-App Networks (Unity, ironSource, Vungle, Chartboost)  

• Native, Content Discovery & Emerging Formats (Taboola, Outbrain, CTV, audio, retail media networks)  

• Deploy diverse tactics such as app installs, re-engagement, OEM pre-loads, cross-promotion, SKAN-optimized buying, and product-led growth integrations.  

• Integrate paid, owned, and earned efforts to deliver unified, cross-channel impact.  

• Continuously evaluate new partners and formats to keep Microsoft at the forefront of mobile marketing innovation.  

• Negotiate and manage strategic partnerships to secure premium placements, first-party integrations, and innovative solutions.  

Measurement, Data & Attribution  

• Drive the vision for how data informs the client’s mobile marketing and business decisions.  

• Develop strong POVs on app measurement best practices, including SKAN, privacy-first methodologies, and incrementality testing.  

• Identify and lead initiatives to improve data aggregation and visualization—turning complex signals into clear, business-focused insights.  

• Partner with analytics and engineering teams to define KPIs, guide dashboard development, and ensure privacy-compliant tracking via MMPs (AppsFlyer, Adjust, Branch).  

• Communicate insights with clarity and impact, enabling data-driven strategies across the client’s organization.  

Team Management & Cross-Functional Collaboration  

• Lead a multi-disciplinary team of mobile strategists, activation, analysts, and martech specialists dedicated to the client (will collaborate with SVP of Analytics and internal tech and data team)  

• Foster deep collaboration with teams across creative, media, analytics, and tech integration, both agency- and client-side.  

• Mentor talent and champion a culture of excellence, speed, and innovation.  

Qualifications:  

• 15+ years of experience in paid media and digital marketing, with at least 5 years leading mobile app marketing strategy and execution for enterprise or platform-based clients.  

• Proven success managing large-scale, global mobile campaigns across diverse app portfolios, audiences, and markets.  

• Expertise in the modern mobile ecosystem, including:  

• Mobile attribution and measurement (SKAN, ATT, Privacy Sandbox)  

• Event-based optimization and user-level signal management  

• Lifecycle marketing and re-engagement strategies  

• OEM pre-loads and telco partnerships  

• Demonstrated ability to manage significant media investments and performance KPIs, balancing efficiency with business impact.  

• Deep relationships with key platform partners—Google, Apple, Meta, TikTok—as well as Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, and Branch.  

• Strong business acumen, with experience collaborating closely with product teams, analytics leaders, engineering partners, and senior marketing executives in complex enterprise environments.  

• Skilled at translating complex technical and strategic topics into clear, actionable insights and executive-level narratives.  

The annual salary range for this position is 163K- 263K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.   

Benefits available with this position include:   

• Medical, vision, and dental insurance,   

• Life insurance,   

• Short-term and long-term disability insurance,   

• 401k,   

• Flexible paid time off,   

• At least 15 paid holidays per year,   

• Paid sick and safe leave, and   

• Paid parental leave.   

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.   

Applications are being accepted on an ongoing basis.   

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