Sales Development Representative

Job Title

Job Description

Job Title:

Sales Development Representative

About Us: People Inc. is America’s largest digital and print publisher, reaching over 175 million people every month. Our Content Licensing team curates and licenses content from across People Inc.'s portfolio of 40+ brands for use by clients in their owned and operated digital and print environments. We combine our editorial expertise with data and insights from across People Inc.’s network to deliver top-quality, budget-friendly content solutions to power clients' websites, apps, marketing campaigns, social channels, and more.  

Position Overview: We’re seeking a motivated Sales Development Representative (SDR) to help generate new opportunities and expand our client base. You’ll prospect, qualify, and set meetings for the Content Licensing team–and share feedback that informs how we go to market.  The ideal candidate is curious, resourceful, and energized by researching industries and positioning solutions that fit.

The ideal candidate will be adept at prospecting, cold calling, and identifying potential partners interested in licensing content. You’ll be supported by a collaborative group, and you’re expected to take initiative and operate independently after onboarding. You’re comfortable with phone outreach in addition to email, social, and video.

Travel to industry conferences and events will be an integral part of this role.

(What exactly is content licensing? Here’s a real world example. Let’s say you’re a health system looking for fact-checked, medically-reviewed content to support patients on your digital portal. Instead of creating new content from scratch, you can save time—and ensure premium quality—by licensing expert-crafted content from award-winning health brands, such as Health and Verywell.)

In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year). Remote, with hybrid options for NYC and Burlington, VT-based candidates.

About the Team:

This role reports to the Vice President of Content Licensing. The Content Licensing team is located in Burlington, VT. The team is a close-knit group working in a hybrid environment, sharing office space with the EatingWell brand. We are a small but mighty team, and have a strong culture where every person’s ideas and opinions are welcome and valued, regardless of title. A perk of being a small team is that we are often invited to wear extra “hats”--contributing to the team in ways that allow everyone to stretch their skills and learn new things. 

Key Responsibilities:

• Identify, research, and engage prospective clients via phone, email, LinkedIn/social, and events.

• Build prospect lists, informed by industry trends.

• Craft targeted outreach that reflects and understanding of each prospect’s business and industry.. 

• Qualify leads based on predefined criteria to ensure alignment with our target customer profile.

• Schedule appointments and demonstrations for the sales team.

• Maintain accurate and up-to-date activity and pipeline records.

• Collaborate with the marketing team to align strategies and optimize lead generation efforts.

• Stay on top of industry trends to position People Inc.’s content licensing solutions effectively.

• Attend networking events, conferences, and tradeshows to build relationships and generate leads.

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or equivalent experience.

• 2-3 years of experience in sales development or a related role, with a proven track record of meeting or exceeding targets.

• Strong verbal communication and interpersonal skills.

• Ability to connect effectively through Zoom meetings.

• Excellent writing skills with the ability to distill messaging into concise, efficient, and respectful communications.

• Proficiency in CRM software and sales tools.

• Self-starter who thrives in a collaborative, fast-moving environment and can operate independently after onboarding.

• Experience or knowledge from working in pharmaceutical, healthcare, and/or financial services industries is highly valued.

• Willingness to travel to conferences and events as required.

% Travel Required: 10-15% (approximately)

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.