airSlate

SVP of Marketing

Posted 7 Hours Ago

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2 Locations

In-Office or Remote

Expert/Leader

Software

The Role

Own the global marketing organization across four business units and sales. Lead digital performance marketing, multichannel campaigns, B2B demand generation, content strategy, martech development, marketing analytics, and GTM positioning. Optimize a $50M+ budget for CAC/LTV, build lead generation and routing capabilities, expand marketing channels, and partner with sales, engineering, data teams, and business-unit leaders. The role requires a hands-on SaaS marketing executive experienced in self-serve and sales-assisted growth.

Summary Generated by Built In

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Today, in the age of AI, we are moving our products upmarket and innovating with new outcome
oriented AI-first products for SMBs and midmarket. We need to more intentionally connect with our
ICPs, create demand and sharpen our solution positioning, as opposed to just scooping up
existing demand. This new marketing muscle needs to infuse both our digital and sales assist
motion across our entire portfolio of products.

About the Marketin team

The marketing team handles comprehensive 360º communication and comprises over 130 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million.

About the role

As a SVP of Marketing, you'll own our entire marketing organization, serving all 4 BUs headed by their GMs, as well as the sales team. You'll inherit our center of excellence around SEM, SEO, affiliates and more generally
digital performance marketing. You'll build everything else that is still missing around the small
teams that have started exploring those functional areas: campaign and content strategy and
creation, b2b demand generation, proper email execution, etc. You'll also steer our marketing in the new
age of GAO, and together with our VP of Engineering and data teams you'll decide how to complete our martech infrastructure for the new needs, and build the new instrumentation and marketing analytics
required.

What you will be working on:

Continue to drive digital marketing performance, expanding from search to under-used channels — display, social, video, community, and more. Optimize our $50M+ marketing budget to improve overall ROI across all products in terms of CAC/LTV.

Build proper multichannel campaigns with supporting assets that convey the value of our products to our ICPs, rather than optimizing each channel in isolation on bottom-of-funnel metrics alone. You'll partner closely with each BU's product marketing managers to sharpen and bring their positioning to life in these campaigns.

Build and scale a real B2B demand-gen engine — lead gen, scoring, and routing — in partnership with sales, growing the small team already exploring this area today.

Raise the bar on content strategy and execution across every surface and channel, including web.

Build our martech stack in partnership with our VP of Engineering, making build-vs-buy calls that reserve first-party engineering capacity for our most uniquely proprietary needs.

Build the data instrumentation, reporting, and dashboards our new marketing campaigns and channels require, in partnership with the data team.

Act as a trusted partner to our GMs on GTM strategy, especially positioning, competitive differentiation, and ICP definition.

Who you are:

A seasoned marketing executive with 15–20 years of experience in SaaS.
A proven track record straddling self-serve digital execution and scaled, sales-assisted motion with large SMB/mid-market accounts (this role is not enterprise field marketing). Direct experience building and scaling B2B demand gen — lead gen, scoring, routing — in close partnership with sales is critical.
Hands-on: a "do it yourself until you delegate" builder. We expect the leader to develop much of this new muscle themselves, scrappily and with skinny teams, before scaling it.
AI-first, culturally — in how we work, the martech tools we use, and new AI-driven channels we can leverage, like GAO.
Strong cross-functional operator, comfortable working closely with sales and business units across a multi-brand portfolio.
Balanced strengths across execution and strategy, with a proven edge in positioning-led demand creation.
Fast, decisive, and willing to test and fail — while staying humble and low-ego. Comfortable with ambiguity, since you'll inherit a team that's still only half built out.

Nice to have:

Affinity for SMBs, especially micro and small businesses.

Prior exposure to the document space is a plus.

Why this and not somewhere else

Startup speed, will, and ownership — backed by a company with 100M+ users. You'll shape a new team and its success from near-scratch, with direct, indisputable business impact right as the company shifts to AI, and GM-level influence on GTM and positioning without full C-level bureaucracy.

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

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Skills Required

15–20 years of marketing experience in SaaS
Proven success leading self-serve digital marketing and scaled sales-assisted motions for SMB and mid-market accounts
Direct experience building and scaling B2B demand generation, including lead generation, scoring, and routing, in partnership with sales
Hands-on experience building marketing capabilities with lean teams before scaling
AI-first approach to work, martech tools, and emerging AI-driven marketing channels
Strong cross-functional leadership across sales, business units, engineering, and data teams
Strength in both marketing execution and strategy, particularly positioning-led demand creation
Experience operating in ambiguous, fast-moving environments with a decisive, experimental, low-ego approach
Affinity for SMBs, especially micro and small businesses
Prior experience in the document space