SVP Design, Banana Republic

Posted 13 Days Ago
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Folsom, CA, USA
In-Office
460K-540K Annually
Senior level
eCommerce • Fashion
The Role
Lead Banana Republic design strategy and teams to deliver cohesive apparel and non-apparel product lines. Own multi-year product roadmaps, creative direction, budget, cross-functional partnerships, hiring and development, trend and color direction, process improvements, and in-season product adjustments to meet sales, margin, and brand goals.
Summary Generated by Built In
About the RoleOur SVP Design, Banana Republic will lead executive-level design strategy decisions related to product development, strategy, brand direction, and aesthetic for Banana Republic and Banana Republic Factory Stores (BRFS). This leader will inspire and develop the Women’s, Men’s, Non-Apparel and CAD/Color design teams to deliver exceptional products, both in quality and quantity, of aesthetically relevant creative outputs as well as collaborate and productively partner with cross-functional peers.What You'll Do
  • Design, articulate and execute a multi-year product priority roadmap, analyzing and defining market-based strategy for Banana Republic. Developing customer specific performance indicators and evolve category offerings to capture customer needs and market share.

  • Develop a high performing team; responsible for inspiring and leading the team to achieve their personal and professional objectives.

  • Consistently seek out global inspiration and innovation; research and identify opportunities for new designs or businesses that will enable Banana Republic to achieve its short and long-term strategic, market share and revenue goals.

  • Responsible for leading and providing creative direction to design team and partners.

  • Accountable for achieving creative objectives while balancing financial goals for sales performance, margins, and average unit costs.

  • Define, champion and protect the brand aesthetic. Communicating the design vision and strategy for Banana Republic to ensure organizational and cross-functional alignment with your vision.  

  • Identify and research new product categories or growth businesses that will enable Banana Republic to achieve its short and long-term strategic market share and revenue goal. 

  • Leads the Design and Color/CAD teams to guide the overall trend and aesthetic direction for the brand.

  • Adjust product strategies to positively influence in-season business performance.

  • Lead a team of Vice Presidents, Sr. Directors, Directors and Designers to create compelling, brand-enhancing product, delivering high quality work on time.  

  • Approve design direction to ensure product matches key themes and messages, big ideas and new businesses.

  • Lead the team in all aspects of the product design process to include customer + market research, fabric selection, mood board creation, designing, sketching, spec’ing and fit for entire area.

  • Accountable for identifying and executing opportunities for process improvement through all levels of your team and their cross functional partner groups.

  • Accountable for overall Design calendar and executing deliverables in a timely manner.

  • Develop and maintain strong internal and external cross-functional relationships with vendors, Design, Merchandising and Sourcing/Production.

  • Set, allocate and manage department budget.

  • Recruit, train, motivate and evaluate staff on a regularly cadenced schedule.

  • In conjunction with the leadership team, responsible for visualizing and determining strategic direction of business; accountable for process improvement, growing business and seeking opportunities to positively affect division/company.

Who You Are
  • College degree in Fashion Design or related field.

  • Minimum 15 years of product design/development experience with a proven track record of developing people.

  • Extensive experience and knowledge in apparel design, techniques, processes and development.  Deep experience in print, pattern and color required.

  • Experience managing large cross-category and cross-functional design teams.

  • A reputation for excellent leadership and management skills.

  • Proven ability to create and execute a multi-year product roadmap, setting the overall creative tone and leading creative design process.

  • Aesthetic/Taste level - has an elevated sense of style and knows how to translate trends through the lens of the customer and brand filter.

  • Product Development - understands design techniques and graphic and textile design processes.

  • Color/Construction - has a great eye for color; understands the possibilities of fabric and construction; looks for new and innovative ways to use color, fabric, and details in design. Applies to all of the above through the lens of the customer and brand filter.

  • Strong presentation and influence skill with the ability to make presentations in a variety of settings and styles that motivates others to follow.

  • Proven ability to manage budget and evaluate ROI on all programs.

  • Extensive worldwide travel experience.

  • Ability to manage team performance and execute development plans enabling your people to succeed.

  • Domestic and International travel will be required.

Salary Range: $460,000-$540,000

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Skills Required

  • College degree in Fashion Design or related field.
  • Minimum 15 years of product design/development experience with proven track record of developing people.
  • Extensive experience and knowledge in apparel design, techniques, processes and development; deep experience in print, pattern and color.
  • Experience managing large cross-category and cross-functional design teams.
  • Proven ability to create and execute a multi-year product roadmap and set overall creative tone.
  • Strong leadership, management, presentation and influence skills.
  • Proven ability to manage department budget and evaluate ROI on programs.
  • Hands-on product development skills including fabric selection, mood board creation, sketching, spec'ing and fit processes.
  • Extensive domestic and international travel experience and ability to travel.
  • Experience recruiting, training, motivating, evaluating staff and leading senior design leaders (VPs, Directors, Designers).
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The Company
HQ: San Francisco, CA
11,000 Employees
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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