Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
As the Brand Marketing Senior Manager, you will lead integrated brand campaigns that strengthen our position, deepen fan affinity, and support growth across markets. You will be turning brand and business priorities into campaign strategies, guiding execution across teams and agencies, and measuring results by leading through expertise and influence. This is an individual contributor position.
Core Areas of Responsibility- Own the strategy, planning, execution, and measurement of assigned global or multi-market brand campaigns.
- Develop briefs that define the audience, consumer insight, positioning, objectives, channel approach, budget considerations, and measures of success.
- Use research, brand-health data, audience behavior, and cultural insights to identify opportunities and improve campaign decisions.
- Partner with Creative, Regional Marketing, Social, Communications, Partnerships, Product Marketing, Content, Growth, and other teams to deliver cohesive campaigns.
- Work with regional teams to adapt campaigns to local audiences while maintaining a consistent brand position.
- Direct assigned agency work, manage campaign timelines and approved investments, and resolve delivery issues within established decision-making authority.
- Evaluate campaign performance, present recommendations to stakeholders, and apply lessons to future work.
- Share tools, practices, and project-based guidance that strengthen the Brand Marketing team.
In the role of Brand Marketing Senior Manager, you will report to the Senior Director, Brand Marketing.
We are considering applicants for the location of Los Angeles.
About YouWe get excited about candidates, like you, because...
- 8+ years of experience in brand, integrated, or consumer marketing, including ownership of complex cross-functional campaigns.
- Experience turning business priorities and consumer insights into clear strategies, creative briefs, and measurable plans.
- Strong creative judgment and experience working with agencies and partners across multiple channels.
- Experience with global or multi-market campaigns and the ability to balance brand consistency with local relevance.
- Experience leading ambiguous projects.
- Ability to influence stakeholders without formal authority and communicate recommendations to senior leaders.
- Experience managing approved budgets.
- Experience in anime, entertainment, gaming, or another category with highly engaged fan communities is highly preferred.
The Brand Marketing team shapes how Crunchyroll shows up to fans around the world, turning brand and business priorities into integrated campaigns that build affinity and support growth. We partner closely with Creative, Regional Marketing, Social, Communications, Partnerships, Product Marketing, Content, and Growth to deliver connected, culturally relevant work across markets. Grounded in fan, audience, and brand-health insights, the team balances a consistent global brand with locally resonant storytelling.
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 8+ years of experience in brand, integrated, or consumer marketing
- Experience owning complex cross-functional campaigns
- Experience translating business priorities and consumer insights into strategies, creative briefs, and measurable plans
- Strong creative judgment
- Experience working with agencies and partners across multiple channels
- Experience with global or multi-market campaigns
- Ability to balance brand consistency with local relevance
- Experience leading ambiguous projects
- Ability to influence stakeholders without formal authority
- Ability to communicate recommendations to senior leaders
- Experience managing approved budgets
- Experience in anime, entertainment, gaming, or another category with highly engaged fan communities
Crunchyroll Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchyroll and has not been reviewed or approved by Crunchyroll.
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Healthcare Strength — Health coverage includes medical, dental, and vision with multiple plan options plus mental-health/EAP resources, and some plans are described as having low premiums or even fully covered options.
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Leave & Time Off Breadth — Time off is presented as flexible or unlimited and is augmented by additional company holidays such as summer Fridays and a year-end shutdown.
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Retirement Support — Retirement benefits include a 401(k) with a company match that is noted as meaningful and in some cases matched per paycheck.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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