The Product Marketing – MBA Intern will collaborate with the Product Marketing team to define product market positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is crucial for developing and executing marketing initiatives for Workiva's products.
What You'll Do
Compile analyses and build financial models on customer trends and historical data to support product decision-making
Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects
Conduct performance analysis of existing products, including pricing, adoption, and usage trends
Contribute to quarterly planning by helping define forward-looking product strategies
Quantify and size markets, identifying competitors, key players, and market trends
Design creative analytics and visualizations to provide deeper performance insights for senior management
Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement
Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment
Identify gaps in GTM deliverables or needs and propose practical solutions
Support the creation and refinement of marketing collateral through research and content curation
Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams
What You'll Need
Minimum Qualifications
Undergraduate degree in Business or a related field of study
Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program
Minimum of 2 years work experience in strategic marketing
Preferred Qualifications
Possess proven leadership skills and the ability to influence and inspire your teams
Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction
Demonstrate a strong ability to develop and communicate product vision to your team, peers, and stakeholders
Possess excellent verbal, written, and interpersonal communication skills
Be proficient in Microsoft Office suite (e.g., Excel, Word, PowerPoint) or similar applications
Possess working knowledge in marketing automation or project management type systems (e.g., Marketo, Highspot, JIRA, Monday.com, HubSpot, GitHub)
Be self-motivated with strong propensity for action, results, and continuous improvement
Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure
Experience in SaaS or a similar industry
Examples of owning and delivering a major project or program
Travel Requirements & Working Conditions
Minimal travel
Reliable internet access for any period of time working remotely, not in a Workiva office
Sponsorship Requirements
Must be authorized to work in the United States and not require sponsorship now or in the future
When can you expect to hear back?
We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!
All postings close: February 20, 2026
Interviews: Early to mid March
Offers: Mid - late March
2026 Start Dates:
This position has opportunities to start in the Summer. Please see our start date below and let us know your availability.
Summer 2026 Internships: Monday, May 18, 2026 (40/hours per week max)
How You’ll Be Rewarded
✅ 401(k) participation and match
✅ Paid sick leave
✅ A unique opportunity to further your learning experience through additional internship seasons
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Workiva Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Workiva and has not been reviewed or approved by Workiva.
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Wellbeing & Lifestyle Benefits — Mental-health resources like Modern Health and an EAP, plus a remote‑first “work where you work best” approach and periodic company‑wide well‑being days, are highlighted as core parts of the package. These elements point to a holistic focus on flexibility and emotional wellbeing.
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Leave & Time Off Breadth — Generous PTO, paid holidays, volunteer time off, and added well‑being time off are repeatedly emphasized. Employer materials also note policy updates to expand time‑off flexibility.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage alongside life and disability insurance is consistently described. These core benefits are presented as competitive with peer employers.
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What We Do
Workiva simplifies complex work for thousands of organizations around the world, including 85% of the Fortune 500®. Our cloud technology, the Workiva platform, is a fit-for-purpose, connected reporting and compliance platform that enables our customers to streamline processes, connect data and teams, and ensure consistency—all within a controlled, secure, audit-ready platform. Workiva customers connect critical business data directly from source systems to our cloud platform, seamlessly enabling collaboration and deep integration into existing workstreams. The Workiva platform provides unparalleled trust, transparency, and assurance for all stakeholders. That’s why thousands of enterprises across 170 countries use the Workiva platform.
Why Work With Us
Our mission at Workiva—powering transparent reporting for a better world—is driven by company values and principles. They inspire and guide what we do—from how we build our software to how we treat our employees. Here you have the freedom and resources you need—backed by a culture of collaboration and diverse thought—to keep breaking new ground.
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