The Role
Supports aftermarket marketing programs, digital campaigns, email marketing, content development, trade shows, customer communications, project and budget tracking, reporting, and administrative activities. Collaborates with marketing, sales, product management, and other teams while creating customer-facing materials and supporting promotional initiatives. The role is designed for a student pursuing marketing, communications, business, digital media, public relations, or a related degree.
Summary Generated by Built In
We are looking for a talented STW (School to Work) - Marketing & Communications to join our Cummins Drivetrain & Braking Systems Aftermarket Team in Florence, KY.
In this role, you will make an impact in the following ways:
- Marketing Program Support: Assist with the administration and execution of promotional programs that support business growth and customer engagement.
- Digital Marketing: Support digital marketing initiatives, including email campaigns, marketing automation activities, and content management projects.
- Marketing Content Development: Help create and maintain marketing materials such as brochures, flyers, newsletters, presentations, and other customer-facing collateral.
- Sales & Customer Support: Fulfill marketing-related requests from internal sales teams and external customers to ensure timely and effective communication.
- Event Coordination: Coordinate marketing materials and support activities for trade shows, customer events, and other promotional initiatives.
- Project & Budget Tracking: Assist with tracking marketing budgets, monitoring project status, and maintaining organizational reporting tools.
- Cross-Functional Collaboration: Work closely with marketing, sales, product management, and other teams to support key business objectives.
- Administrative Support: Provide day-to-day administrative and project support for the aftermarket marketing team.
To be successful in this role, you will need the following:
- Communication Skills: Strong written and verbal communication skills with the ability to create and edit professional marketing content.
- Organization: Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Digital Marketing Interest: Interest in digital marketing, email marketing, content creation, and marketing technologies.
- Technical Aptitude: Basic understanding of or willingness to learn HTML and marketing automation tools.
- Creative Thinking: Ability to develop innovative ideas and contribute creative solutions to marketing challenges.
- Attention to Detail: Strong focus on accuracy, consistency, and quality in all work products.
- Microsoft Office Proficiency: Working knowledge of Microsoft Word, Excel, and PowerPoint.
- Collaboration: Ability to build relationships and work effectively with cross-functional teams.
Education:
- Currently pursuing a degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related field.
Experience:
- Experience with marketing, communications, content development, or digital media projects through coursework, extracurricular activities, internships, or other relevant experiences.
- Experience using Microsoft Office Suite (Word, Excel, and PowerPoint).
- Exposure to digital marketing platforms, content management systems, or email marketing tools is a plus.
- Graphic Design Experience: Familiarity with Adobe InDesign, Illustrator, Photoshop, or similar design software.
- Digital Marketing Knowledge: Exposure to marketing automation, email marketing, or CRM platforms.
- HTML Knowledge: Basic understanding of HTML and digital content formatting.
- Event Support Experience: Experience supporting events, promotional activities, or customer engagement initiatives.
- Analytical Mindset: Ability to track project progress, organize marketing data, and assist with reporting activities.
Skills Required
- Currently pursuing a degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related field
- Experience with marketing, communications, content development, or digital media projects through coursework, extracurricular activities, internships, or other relevant experiences
- Experience using Microsoft Office Suite, including Word, Excel, and PowerPoint
- Strong written and verbal communication skills
- Excellent organizational skills and ability to manage multiple projects and deadlines
- Basic understanding of or willingness to learn HTML and marketing automation tools
- Ability to create and edit professional marketing content
- Ability to collaborate effectively with cross-functional teams
- Familiarity with Adobe InDesign, Illustrator, Photoshop, or similar design software
- Exposure to marketing automation, email marketing, or CRM platforms
- Exposure to digital marketing platforms, content management systems, or email marketing tools
- Experience supporting events, promotional activities, or customer engagement initiatives
- Ability to track project progress, organize marketing data, and assist with reporting
Cummins Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cummins and has not been reviewed or approved by Cummins.
-
Retirement Support — A 401(k) with company contribution/match and both defined contribution and defined benefit pension plans are offered, alongside profit sharing and an employee stock purchase plan. This mix supports long-term savings and financial security.
-
Healthcare Strength — Multiple medical plan options (HSA, HSA Plus, PPO) with dental, vision, life and long-term disability coverage are provided, along with telehealth, mental-health support, and wellness tools. In-network protections and HSA/HSA Plus structures are described to help manage costs.
-
Parental & Family Support — Paid maternity and paternity leave, family medical leave, and adoption assistance are offered. Reduced or flexible hours and unpaid extended leave options further support caregiving needs.
Cummins Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced.
