Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
ABOUT EDELMAN
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
STRATEGIC PLANNING INTERN
Internship experiences
- Learned how to conduct in-depth competitive analysis of PR, digital, social, mobile, and e-commerce activities using established tools and frameworks
- Gained hands-on experience in consumer research through surveys, interviews, and online sentiment analysis to uncover actionable insights
- Explored category and industry assessments by studying market and media trends, generational values and behaviors, and broader societal and cultural shifts
- Participated in brainstorming sessions and observed the development of creative concepts and tactical ideas
- Became familiar with how research and audits inform strategic recommendations aligned with client objectives
Skills You Will Develop in this Internship Track
- Data collection and analysis – At Edelman Vietnam, we put data at the heart of our work. Working with data requires objective thinking and logical reasoning. You will learn how to assess, collect, and analyze data effectively in a timely and efficient manner, as well as creating a story out of them.
- Critical thinking and problem solving – Planners are investigators, opportunity-seekers, and problem solvers. You will support in evaluating the information gathered and synthesize them into actions to answer the brief
- Collaborative spirit – The best work is created through collaborations. As planners, we are expected to work harmoniously with the teams, be open to diverse thinking, and work towards common goals.
- Communication skills – present work and ideas in a clear and effective manner
Qualifications
- Third year or last year who can work full-time at least 3 months
- Marketing or Research background
- Knowledge in quantitative and qualitative research
- Can communicate in both English and Vietnamese
- Proficiency in using Excel and Powerpoint
- Basic understanding of communications marketing concepts and practice.
- Good team player, detail- oriented, careful and willing to learn
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Skills Required
- Third-year or final-year student available to work full-time for at least three months
- Marketing or research background
- Knowledge of quantitative and qualitative research
- Bilingual communication skills in English and Vietnamese
- Proficiency in Microsoft Excel and PowerPoint
- Basic understanding of marketing communications concepts and practices
- Team-oriented, detail-oriented, careful, and willing to learn
Edelman Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edelman and has not been reviewed or approved by Edelman.
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Healthcare Strength — Benefits are described as comprehensive, with health plans commonly framed as a strong part of the overall package. Mental and physical well-being programs are also emphasized as meaningful support.
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Flexible Benefits — Work flexibility is positioned as a standout, including hybrid routines and a “Work From Anywhere” option for part of the year. Flexible public holidays are also highlighted as adding practical choice to how time is used.
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Retirement Support — Retirement offerings such as a 401(k) match (and pension-style contributions in some markets) are consistently presented as a solid component of total rewards. This tends to improve overall package value even when base pay feels less competitive.
Edelman Insights
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
