The Role
Leads regional commercial growth for orthopedic Shoulder and Foot & Ankle businesses. Drives GPS technology adoption, ASC development, surgeon conversions, new account activation, distributor partnerships, and territory expansion. Builds relationships with surgeons and healthcare decision-makers, coordinates demonstrations and implementations, develops repeatable growth playbooks, and collaborates cross-functionally to deliver sustainable revenue growth.
Summary Generated by Built In
The Strategic Growth Director is a field-based commercial leader responsible for accelerating regional growth across Advita Ortho's Shoulder and Foot & Ankle businesses. Reporting to the RVP, this role leads GPS technology adoption, ASC business development, competitive surgeon conversions, and new account activation. The position partners with distributors and cross-functional teams to create repeatable growth strategies, expand surgeon and facility relationships, and deliver incremental revenue growth.
Key Responsibilities
- Lead regional growth strategies for GPS technology, ASCs, surgeon conversion, and new market development.
- Identify and prioritize high-value Shoulder and Foot & Ankle surgeons, ASCs, health systems, and competitive accounts.
- Develop surgeon- and account-specific conversion plans that address clinical, operational, technology, and economic needs.
- Coordinate GPS demonstrations, evaluations, education, training, initial cases, and implementation support.
- Build GPS adoption and utilization by developing surgeon advocates, monitoring results, and addressing barriers to growth.
- Create and manage a pipeline of ASC opportunities from target identification through activation and expansion.
- Develop relationships with surgeons, ASC administrators, service-line leaders, and other key decision-makers.
- Position Advita Ortho as a differentiated technology and value partner in the ASC environment.
- Activate new representatives and territories by establishing target accounts, training plans, initial case pipelines, and early adoption goals.
- Partner with distributors on focused GPS and ASC growth strategies while maintaining strategic, rather than day-to-day, oversight.
- Identify scalable partnerships with multi-site ASC groups and opportunities to expand or standardize Advita Ortho technology across facilities.
- Collaborate with Clinical, Marketing, Engineering, Operations and Finance to support strategic opportunities and share market intelligence.
- Track regional performance and develop repeatable playbooks that improve new account activation, utilization, and sustainable growth.
Skills Knowledge and Expertise
Education:
- Bachelor's degree or equivalent professional experience preferred.
Experience:
- Minimum 10 years proven orthopedic medical device sales or business development experience, with strong knowledge of Shoulder and/or Foot & Ankle.
- Demonstrated success developing new accounts, converting competitive surgeons, and launching new products or markets.
- Experience with enabling technology, GPS/navigation, ASCs, ambulatory care settings, or independent orthopedic distributors strongly preferred.
Functional/Technical Knowledge, Skills and Abilities Required:
- Strong understanding of ASC economics, workflows, and decision-making.
- Ability to translate technology into clear clinical, operational, and economic value.
- Executive-level communication, relationship building, strategic selling, and opportunity management skills.
- Entrepreneurial, self-directed, persistent, and accountable for measurable results.
- Ability and willingness to travel extensively throughout the assigned region.
About
At Advita Ortho, everything we do is focused on innovation. Whether creating revolutionary ways to optimize the surgical experience, developing the latest in orthopedic implants and instruments, or using cutting-edge technology to improve efficacy and outcomes. These advancements transform the very experience of mobility and allow you to lead your patients to greater freedom. It’s innovation in every step, every moment, every move.
Skills Required
- Bachelor’s degree or equivalent professional experience
- Minimum 10 years of orthopedic medical device sales or business development experience
- Strong knowledge of Shoulder and/or Foot & Ankle
- Proven success developing new accounts, converting competitive surgeons, and launching new products or markets
- Experience with enabling technology, GPS/navigation, ASCs, ambulatory care settings, or independent orthopedic distributors
- Strong understanding of ASC economics, workflows, and decision-making
- Ability to translate technology into clinical, operational, and economic value
- Executive-level communication, relationship building, strategic selling, and opportunity management skills
- Entrepreneurial, self-directed, persistent, and accountable for measurable results
- Ability and willingness to travel extensively throughout the assigned region
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The Company
What We Do
Advita Ortho is a global medical-device company focused on high-quality orthopedic implants and integrated surgical technologies. Its solutions use data, artificial intelligence, and machine learning to support surgeons and improve patient outcomes. The company’s mission is to empower surgeons with transformative orthopedic innovations that help patients regain mobility, live healthier and more active lives, and improve quality of life worldwide.
