Strategic Associate Marketing Manager

What you’ll do

You will be the embedded marketing lead supporting integrated campaign planning and execution across key Sherwood brand priorities. This role goes beyond digital media coordination and will act as a central hub across briefs, shoots, creative development, approvals, launch planning, social execution, and partner management. You’ll also serve as the social media manager for the brand, overseeing day-to-day channel management and ensuring the brand’s social presence is actively maintained across evenings, weekends, launches, and key marketing moments. You’ll work cross-functionally with brand, PR, content, media, legal, eCommerce, external retailers, athletes/agents, creators, and external vendors to deliver high-quality campaigns from concept through launch. Other responsibilities may include:

• Lead end-to-end execution of integrated marketing campaigns across key brand and marketing moment initiatives, including planning, timelines, shoot coordination, approvals, launch readiness, and post-launch follow-up

• Develop and manage campaign briefs, launch calendars, go-to-market materials, retailer communications, and supporting toolkits to ensure alignment across stakeholders

• Create media briefs and partner closely with the CTDI team to review, refine, and approve briefing materials, while overseeing trafficking and QA of all campaign assets to ensure they are accurate, complete, and ready for market

• Partner cross-functionally with brand, PR, content, media, legal, eCommerce, creative teams, and external agencies/vendors to move projects forward and resolve issues proactively

• Oversee creative development and provide clear, actionable feedback on video, photography, social content, POP, copy, and creator deliverables to ensure brand quality and consistency

• Support and coordinate shoots, content capture, and post-production workflows, including live feedback, asset selection, approvals, and delivery timelines

• Act as the social media manager for the brand, owning channel planning and execution across campaigns, including calendar development, caption writing, asset setup, posting, community engagement, collaboration management, and active monitoring across evenings, weekends, launches, and key marketing moments

• Manage stakeholder approvals across internal and external partners, including athletes, agents, leagues, creators, and legal teams, ensuring projects stay on track despite shifting priorities

• Monitor campaign performance, social engagement, and media execution; identify optimization opportunities and recommend pivots when issues or changing business needs arise

• Build strong working relationships with agencies, creators, production partners, retailers, and internal teams while ensuring clear communication, timely updates, and accountability

• Identify opportunities to improve ways of working, create repeatable processes/templates, and support the development of junior team members where appropriate

What you bring

Working within a fast-paced, high-performing, and highly cross-functional team, we’re looking for someone with strong marketing judgment, excellent communication skills, and the ability to manage multiple complex workstreams at once. This person should be equally comfortable driving day-to-day execution and contributing to bigger-picture campaign planning, while confidently managing partners and ensuring a high standard of creative and operational excellence. We are also looking for someone who has:

• Post-secondary education or related experience in Marketing, Business, Communications, or a related field

• 5+ years of experience in integrated marketing, brand marketing, content, social, or campaign management

• Proven experience leading multi-stakeholder marketing initiatives from brief through launch, including managing timelines, approvals, and cross-functional dependencies

• Strong creative judgment and experience providing feedback across video, photography, social, copy, and retail/point-of-purchase assets

• Experience working with external agencies, creators, production vendors, and internal partners to deliver campaigns and content at a high standard

• Strong social media and content execution experience, including channel management, calendar planning, posting workflows, community management, and the ability to support real-time brand activity across evenings, weekends, and campaign launches

• Excellent organizational and project management skills, with the ability to handle multiple priorities and adapt quickly to changing business needs

• Strong written and verbal communication skills, with confidence managing senior stakeholders and external partners

• Ability to identify risks, solve problems proactively, and recommend next steps when projects shift or issues arise

• Experience using tools and platforms related to campaign planning, social publishing, reporting, or asset/project management is an asset

• Experience mentoring, onboarding, or helping guide more junior team members is an asset

• Retail, sports, lifestyle, or creator/influencer marketing experience is an asset

• A passion for hockey and an understanding of the hockey consumer would be considered a strong asset and would support success in this role

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Broadband Salary Range: $64,000 – $106,000 CAD
Our typical hiring range is between $64,000 and $80,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

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This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.