The Strategic Account Manager (SAM) is the station’s digital thought leader, customer success leader, and strategic revenue partner. Combining consulting, sales expertise, technical knowledge, and data analysis, the SAM helps Account Executives win business, strengthen client partnerships, and deliver measurable results.
Working alongside Account Executives throughout the customer lifecycle, the SAM supports research, account planning, client discovery, solution development, sales presentations, performance analysis, and growth recommendations. As the station’s digital subject matter expert, the SAM translates marketing strategies, audience insights, and performance data into digital revenue growth and advertiser retention.
This is a customer success and growth role - not tactical fulfillment or support position. The SAM owns client outcomes, retention, and revenue expansion.
Key Responsibilities
Revenue Growth & Customer Success
- Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
- Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
- Support station digital revenue and budget attainment.
Digital Thought Leadership
- Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
- Translate complex capabilities and performance data into clear business recommendations.
- Educate clients and sales teams on trends, best practices, and growth opportunities.
Sales Partnership & Client Engagement
- Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
- Conduct research and account planning to develop client-specific strategies.
- Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
- Support proposals, audience recommendations, and integrated marketing solutions.
Performance & Retention
- Analyze campaign results and convert findings into actionable insights.
- Lead performance reviews that demonstrate ROI and recommend next steps.
- Identify performance risks and opportunities that improve retention and account growth.
Collaboration & Sales Enablement
- Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
- Coach sales teams on digital solutions, consultative selling, and effective use of insights.
- Share market intelligence and success stories that strengthen digital selling.
Qualifications
- 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
- Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
- Proven ability to develop and present strategies that drive revenue and business results.
- Strong analytical, sales, communication, presentation, and relationship-building skills.
- Experience with research, analytics, CRM, and reporting platforms.
- Media, broadcast, agency, or digital advertising experience preferred.
Success Measures
- Digital revenue growth and budget attainment.
- Advertiser retention, renewal, and account expansion.
- Client satisfaction and measurable business outcomes.
- Increased sales conversion and Account Executive effectiveness.
Interested candidates should apply on our website: https://mystateline.com/employment
Nexstar Broadcasting is an equal opportunity employer
#LI-Onsite
Pay range is $40,000.00 to $50,000.00 salary + commission
Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.
Skills Required
- 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling
- Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing
- Ability to develop and present strategies that drive revenue and business results
- Strong analytical, sales, communication, presentation, and relationship-building skills
- Experience with research, analytics, CRM, and reporting platforms
- Media, broadcast, agency, or digital advertising experience
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
