The Strategic Account Manager is the digital marketing services sales lead.
The Strategic Account Manager (SAM) is a key player in the digital and station sales environment, serving as a critical resource for reaching station and department goals. The SAM is focused on developing and maintaining digital sales revenue, working closely with account executives and the Digital Sales Manager. The SAM will also support all digital sales through the building of creative elements and sales presentations as directed. They will also participate in sales calls with clients/prospects.
Responsibilities:
o Close digital revenue by attending and participating in sales calls, client presentations, and station sales events.
o Has the ability to conceptualize client/prospect marketing needs, create high-impact multimedia sales presentations of marketing campaigns.
o Develop creative production for client advertising.
o Attend and participate in corporate sales conference calls and events.
o Be capable of inputting orders for digital products using the dashboards/order entry systems.
o Provide analysis and reporting on digital revenue from WideOrbit.
o Work with all station departments including Sales, News, Promotions and Production.
o Perform other duties as assigned by the Digital Sales Manager.
Qualifications:
o Must possess strong strategic thinking and analytical skills.
o Experience working in local digital, television, radio, or other media is a plus, but is not required.
o Must have knowledge and understanding of the television industry as well as digital media.
o Strong computer skills, including PowerPoint, Excel, Word, Google Analytics, GAM, WideOrbit and various online dashboards.
o Must be organized and detail oriented, with a positive attitude toward team member requests.
o Ability to work in fast-paced environment and handle multiple tasks.
o Must possess a valid state driver's license (or be able to get one) and have a personal vehicle to travel on company business.
EDUCATION REQUIREMENTS:
o Bachelor’s degree required.
PHYSICAL REQUIREMENTS:
o Dexterity to use desktop publishing and computer systems. Vision and communication for the preparation and delivery of reports and presentations. Ability to drive vehicle.
STATEMENT ABOUT OTHER DUTIES:
o This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change, e.g., emergencies, changes in personnel, work load, rush jobs, special projects, technological developments, etc.
Skills Required
- Bachelor's degree
- Strong strategic thinking and analytical skills
- Knowledge and understanding of the television industry and digital media
- Strong computer skills, including PowerPoint, Excel, Word, Google Analytics, GAM, WideOrbit, and online dashboards
- Organized and detail-oriented, with a positive attitude toward team member requests
- Ability to work in a fast-paced environment and handle multiple tasks
- Valid state driver's license or ability to obtain one
- Personal vehicle for company business travel
- Experience in local digital, television, radio, or other media
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
