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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Job
As a Staff Product Designer, it will be your responsibility to imagine the future of personal finance, drive new initiatives, set a high standard for excellence, and collaborate with a multi-disciplinary set of stakeholders. You will communicate, evolve, and execute a strong product design standard that showcases SoFi as a leader in financial innovation.
In addition, you'll coordinate with designers from other product areas to align the larger SoFi ecosystem, contributing to short and long-term strategic direction, creating and maintaining high visual standards, and maintaining a strong focus on user needs.
Strong craft is a must — with a strong foundation in interaction and visual design, you understand what it takes to digest a complex problem and create simple, usable, and scalable solutions.
SoFi has achieved significant growth and has ambitious plans ahead, but to continue this growth, we need great talent. And that starts with you.
Responsibilities
- Use a design thinking process toward establishing and executing vision for the team initiatives.
- Develop user-centered design solutions based on research, member insights, and industry best practices.
- Challenge the status quo, push innovation, and inspire people toward a unified outcome.
- Work across the entire product life cycle and make an impact at different stages of the product: building vision & strategy, ensuring all the loose ends are tied up when executing, and making sure everything is properly specified for engineering to build.
- Collaborate closely with Research, Product Management, and Engineering partners to iterate and drive programs forward.
- Collaborate with product designers working on other projects to drive alignment and consistency across the entire user experience.
- Create system maps, user flows, prototypes, and page-level specs to communicate design decisions to a variety of stakeholders.
- Collaborate with our design systems teams to leverage and improve templates and components.
- Prototype user experiences to investigate with stakeholders and end-users and to drive internal alignment.
- Contribute toward growing and scaling design best practices across the broader company and within the Design org.
- Help mentor more junior designers on the team.
Qualifications
- 7+ yrs experience working in product design/UX roles.
- Experience collaborating with cross-functional partners to define product strategy.
- A strong understanding of when and how to use metrics to inform design and measure success.
- Experience in using design thinking tools like design sprints to bring together stakeholders and align points of view based on business and user needs.
- Strong expertise in standard design tools (i.e., Figma, Adobe Creative Suite).
- Expertise in mobile and web UX best practices across iOS, Android, and responsive web.
- Strong collaboration skills across cross-functional teams including Research, Product Management, Engineering, and Marketing.
- Ability to translate user research, user needs, and product data to make informed design solutions.
- Experience presenting work and rationale to senior leadership and advocating for user needs in the context of business and technology drivers.
- Experience setting and managing design priorities through planning and execution.
- Passion for team building and development of the broader design team culture.
Even better
- Experience working on personal finance.
- A passion for turning complexity into usable, beautiful experiences.
- Experience working with remote teams and stakeholders.
- Experience working on products in both B2B and B2C companies.
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!


























