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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Team
The Borrow design team at SoFi is responsible for crafting seamless, intuitive experiences across all loan products, helping people to borrow money to achieve financial independence and realize their ambitions.
Although borrowing money can often feel overwhelming and complex, our role as product designers at SoFi is to ensure that the overall experience minimizes friction. Our responsibility is to shape the future of loan products and personal finance by delivering designs for new features, products and improving current experiences to better serve our members as they make payments on their SoFi loans.
The lending journey for our members consists of two key milestones: first, applying for a loan, and second, making timely payments after the loan is funded. This role specifically focuses on the first milestone, particularly in the Home Loan sector. The team is responsible for designing experiences that assist both new and existing SoFi members in learning about and applying for mortgages, refinancing their homes, and securing credit lines and home equity loans.
You will collaborate across several product areas alongside product managers, engineers, and researchers to create and deliver cohesive experiences that transform the lending landscape for our members.
The Role
As a Staff Product Designer, it will be your responsibility to imagine the future of personal finance by driving new initiatives, setting a high standard for excellence, and collaborating closely with a multi-disciplinary set of stakeholders. You will communicate, evolve, and execute a strong product design standard that showcases SoFi as a leader in financial innovation.
In addition, you'll coordinate with designers from other product areas to align the larger SoFi ecosystem, contributing to short and long-term strategic direction, creating and maintaining high visual standards, and maintaining a strong focus on user needs.
Strong craft is a must — with a strong foundation in interaction and visual design, you understand what it takes to digest a complex problem and create simple, usable, and scalable solutions.
SoFi has achieved significant growth and has ambitious plans ahead, but to continue this growth, we need great talent. And that starts with you.
Responsibilities
- Use a design thinking process toward establishing and executing vision for the team initiatives.
- Develop user-centered design solutions based on research, member insights, and industry best practices.
- Challenge the status quo, push innovation, and inspire people toward a unified outcome.
- Work across the entire product life cycle and make an impact at different stages of the product: building vision & strategy, ensuring all the loose ends are tied up when executing, and making sure everything is properly specified for engineering to build.
- Collaborate closely with Research, Product Management, and Engineering partners to iterate and drive programs forward.
- Collaborate with product designers working on other projects to drive alignment and consistency across the entire user experience.
- Create system maps, user flows, prototypes, and page-level specs to communicate design decisions to a variety of stakeholders.
- Collaborate with our design systems teams to leverage and improve templates and components.
- Prototype user experiences to investigate with stakeholders and end-users and to drive internal alignment.
- Contribute toward growing and scaling design best practices across the broader company and within the Design org.
Qualifications and Experience
- 8+ years of experience working in product design/UX roles.
- Strong written and verbal communication skills with a talent for detailed articulations of strategy and processes, and leading cross-functional meetings to align teams.
- Experience collaborating with cross-functional partners to define product strategy.
- A strong understanding of when and how to use metrics to inform design and measure success.
- Experience in using design thinking tools like design sprints to bring together stakeholders and align points of view based on business and user needs.
- Strong expertise in standard design tools (i.e., Figma, Adobe Creative Suite).
- Expertise in mobile and web UX best practices across iOS, Android, and responsive web.
- Strong collaboration skills across cross-functional teams including Research, Product Management, Engineering, and Marketing.
- Ability to translate user research, user needs, and product data to make informed design solutions.
- Experience presenting work and rationale to senior leadership and advocating for user needs in the context of business and technology drivers.
- Experience setting and managing design priorities through planning and execution.
- Passion for team building and development of the broader design team culture.
Even Better
- Experience working on personal finance, home loans, data visualization, e-commerce, and social experiences.
- A passion for turning complexity into usable, beautiful experiences.
- Experience working with remote teams and stakeholders.
- Experience working on products in both B2B and B2C companies.
What the Team is Saying
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
