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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
You are a curious creator who isn’t afraid to step boldly into the future. You don't just adapt to new technologies—you run toward them, eager to experiment with generative AI workflows and wield them to shape the living visual narrative of a brand.
The Creative Studio at SoFi is looking for a visionary Staff Photographer to join our best-in-class, in-house creative agency. In this role, you won’t just be producing static marketing images; you will be co-creating an evocative visual universe that defines what financial freedom actually feels like.
At SoFi, we hold a deep, foundational respect for the traditional craft of photography—the magic of pristine composition, real human emotion, and impeccable lighting–while also actively challenging ourselves to scale our brand’s visual output to unprecedented heights. We believe the future lies at the intersection of heritage and innovation. By blending the soul of high-end, fashion-forward commercial photography with advanced generative AI, you will help us develop high-quality, deeply artistic imagery and video across all of SoFi’s marketing and communication platforms.
This isn't a one-dimensional studio gig. You will master a distinct, multi-tiered visual ecosystem that requires you to flex both your technical precision and your wildest creative metaphors:
- The Foundational: Executing crisp, macro, trust-building product shots that ground our members in clarity and security.
- The Surreal: Crafting fashionable, high-concept visual metaphors that beautifully externalize the pure triumph of achieving financial independence.
Ultimately, your creative inspiration and skill capturing photography and video, flawless image retouching, and emerging AI tools will serve as the bedrock for this new frontier of image creation. If you are ready to honor the traditional lens while pioneering the digital one, we want to build the future of fintech imagery with you.
This is a full time contract position through 2026, with the potential to continue into 2027.
What You’ll Do- Collaborate closely with Art Directors, Brand Strategists, and Copywriters to conceptualize, plan, and execute studio and location photo and video shoots for our visual library
- Master and capture a distinct multi-tiered visual ecosystem in order to capture the core theme of our hero moments.
- Possess the skills and vision required to execute crisp product shots, dynamic full-body on-the-move tracking shots, dramatic low-angle power posture shots for every model bracket, and trust-building product shots that ground our members' financial journeys.
- Concept and capture high-leverage, surreal visual metaphors that vividly externalize the psychological triumph of getting your money right.
- Approach lighting, plate photography, composition, and subjects with an "AI-first" mindset, capturing assets specifically optimized for downstream AI manipulation and generation.
- Partner with our post-production, motion and vfx teams to guide raw imagery through CG and AI tools to deliver seamless "SoFi" assets.
- Operate advanced DSLR, mirrorless camera technology, and mid-level cinema and studio lighting setups.
- Retouch photos and video with traditional retouching tools as well as AI tools like Runway and Adobe custom models.
- Champion the SoFi brand narrative, ensuring all imagery evokes the emotion, forward-thinking energy, and financial confidence of our community.
- A minimum of 4+ years working as a commercial photographer at an ad agency, in-house creative department, or freelancing for major consumer brands.
- A strong, well-rounded portfolio and reel showcasing beautiful, functional work that demonstrates an elite grasp of color, composition, typography, and lighting
- Comfortable shooting both in studio or on location
- A deep, active curiosity about AI and an eager interest in the application of Generative AI software within creative workflows.
- Technical knowledge of using gen AI models (e.g., Runway, Stable Diffusion, Adobe Firefly) for adding effects like textures and lighting to photographic plates
- Technical knowledge of motion capture and understanding of compositing imagery and video for video clips (shooting video clips to be used in for this purpose)
- Technical understanding of file size and type requirements for delivery to multiple platforms
- Self-motivated and able to work independently on set while also supporting the larger creative studio team
- Experience working in a hybrid remote/office capacity as required by production schedules.
- Soft Skills:
- Strong organizational skills and the ability to manage multiple project timelines.
- A collaborative spirit and the ability to remain "ego-less" when receiving creative feedback.
- Clear communication skills to articulate editorial choices to non-technical stakeholders.
- Experience working in similar regulated, fast-paced tech industries
- Proficiency in design and post-production software including Adobe Creative Suite (Photoshop, Illustrator) and Figma.
- Production experience with social media trends and creating content optimized for platforms like TikTok.
Skills Required
- Minimum 4+ years commercial photography experience at an ad agency, in-house creative department, or freelancing for major consumer brands.
- Strong portfolio and reel demonstrating color, composition, typography, and lighting.
- Comfortable shooting both in studio and on location.
- Experience and curiosity applying generative AI (Runway, Stable Diffusion, Adobe Firefly) within creative workflows.
- Technical knowledge of motion capture, compositing imagery and video, and shooting video clips for compositing.
- Ability to operate advanced DSLR and mirrorless camera technology and mid-level cinema and studio lighting setups.
- Proficiency retouching photos and video using traditional retouching tools and AI tools (e.g., Runway, Adobe custom models).
- Technical understanding of file size and type requirements for multi-platform delivery.
- Self-motivated, able to work independently on set while supporting a larger creative studio team.
- Experience working in a hybrid remote/office capacity as required by production schedules.
- Strong organizational skills, collaborative spirit, and clear communication to articulate editorial choices.
- Ability to conceptualize and execute both product and high-concept surreal visual metaphors for brand storytelling.
- Experience in CG, VFX collaboration, and guiding imagery through post-production pipelines.
- Experience working in regulated, fast-paced tech industries.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma.
- Production experience creating content optimized for social platforms (e.g., TikTok).
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Benefits materials describe comprehensive medical, dental, and vision coverage with mental‑health support, EAP, and wellness programs. Feedback suggests some plans include options with 100% company‑paid premiums.
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Parental & Family Support — Parental and family supports include up to 12 weeks fully paid parental leave, fertility/adoption resources, and subsidized backup child and elder care. Pet insurance is also available.
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Leave & Time Off Breadth — Time away benefits include flexible vacation for exempt employees, generous PTO/sick time for non‑exempt staff, and paid holidays. Early‑release “SoFi Fridays” are also cited.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
