Senior Marketing Product Manager, Lifecycle Engagement

Realtor.com is seeking a Senior Marketing Product Manager, Lifecycle Engagement to lead the strategy, roadmap, and execution for two of our most critical consumer lines of business, For Sale & Rentals. This highly visible role will own the end-to-end CRM product vision while also driving revenue growth and business impact across the Buyer and Rental experiences.

You will partner with cross-functional stakeholders — Product, Engineering, Design, Marketing, Analytics, Media, and Data Science — to deliver best-in-class solutions that help consumers find their next home while achieving measurable gains in engagement, retention, and monetization. This is an ideal role for a strategic and commercially-minded product leader who can balance bold innovation with disciplined, data-driven execution, inspiring teams to perform at their best.

What You’ll Do

• Own the CRM product strategy and roadmap for the Buyer and Renter consumer journeys for 2 main CRM channels, email and push notifications, aligning user experience innovation with business priorities and market opportunities.
• Use the email and push notification channels to ensure consumers receive the most relevant listings based on their unique search activity, behavior on our site and app, and lifecycle stage
• Define and execute a growth-focused roadmap aimed at improving user engagement, lead submission, retention, and incremental revenue.
• Collaborate closely with Research and Analytics to understand consumer needs, define audiences, and deliver innovative, user-centric solutions.
• Partner with Product, Engineering, Analytics, and Marketing teams to build and launch high-impact experiments, campaigns, and features that create consumer value and drive business results.
• Partner with Machine Learning team to optimize recommendations content and models, build new experiments leveraging ML and AI to drive engagement and revenue
• Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources.
• Establish and track key business and product KPIs, including revenue, conversions, customer lifetime value, and engagement.
• Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth.
• Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement.
• Act as the strategic voice of the Buyer and Renter CRM roadmap with senior leaders, confidently presenting product direction, business impact, and performance updates.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together

What You’ll Bring

• 8+ years of product management experience and experience with email and push notification channels, preferably within consumer-facing products or marketplaces.
• Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact — including revenue growth, increased customer lifetime value, and expanded commercial opportunities.
• Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth when shaping product direction
• Strong analytical skills; able to interpret data, form insights, and make evidence-based decisions.
• Previous experience partnering with MarTech, machine learning, and engineering teams
• Sharp business acumen; able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
• Excellent communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization.
• Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
• Previous agile experience a plus
• Bachelor’s degree or equivalent experience; advanced degree a plus.
• Familiarity with buyer, rental, housing, or related industries is a strong plus

How we Reward you:

Realtor.com is committed to investing in the health and well-being of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location