Who We Are
We started our company to help others launch and run their own businesses, at any stage. The way we help is by keeping it simple and supporting entrepreneurs one step at a time. Put simply: our mission is to enable anyone to start, run, and grow their business while avoiding the common pitfalls that derail hopeful entrepreneurs. No more having to wade through forms, taxes, or ongoing state compliance.
We are a remote company based in Austin, Texas. We have team members from Florida to Oregon and all points in-between. Take pride in your work knowing that it shapes how people all across the country reach their goal of starting, running, and growing their business.
If the idea of helping people and working with a genuinely caring, supportive team excites you, then you’ve come to the right place.
The Role
Come join our ZenBusiness product team as a Growth Product Manager. We are looking for a product leader who is steeped in the latest product-led growth techniques and also has great sensibilities in online customer acquisition and conversion rate optimization tactics.
Your primary focus will be identifying new growth opportunities to help us turn site visitors into first time business owners. You’ll additionally help us expand our footprint to help acquire existing businesses with a robust suite of compliance products and services.
This position will report to the VP of Product and is a remote role.
Responsibilities
- A/B testing & experimentation: Lead experimentation efforts with Product & Engineering to test new features & designs that create new entry points into the funnel or improve the conversion rate of visitors who start our funnel.
- Identify, test, and scale new traffic & customer acquisition opportunities: Partner with Marketing to create the user experience required to enable new opportunities such as opening our Compliance offering every small business and creating custom experiences for affiliate partners. Drive the product work that enables the expansion into new channels such as podcast advertising and direct mail.
- Website performance & usability: Partner with our Brand, Marketing, & Engineering teams to ensure we maintain a high performing website with an on-brand UX. Be the first to know of any site performance issues and demonstrate expertise in the tactics that can drive improved site speed both in short and long term. Identify key areas on our website that visitors are getting stuck (signaled by high bounce rates, dead clicks, etc.) and lead design and engineering efforts to improve our site UX.
- Design & Eng portfolio leadership: Work closely with design and engineering teams to plan and execute website enhancements and ensure alignment with our customer acquisition strategy.
- Feature prioritization & roadmap ownership: Manage a 3-4 month rolling roadmap. In line with Marketing priorities, manage the feature backlog and prioritize enhancements that will have the most significant impact on customer acquisition. Collaborate with marketing peers to establish high quality success criteria, clear & executable product scope, and high quality designs.
- Data analysis & product insights: Be an expert in our product analytics stack to track customer behavior, acquisition metrics, and feature performance. Ensure that features added to the website either materially improve key performance metrics or at minimal maintain the status quo.
- Customer research: Actively engage customers and tap into stakeholder knowledge on customer feedback through surveys, user testing, and in-house AI models to drive continuous improvement in website experience.
- Competitive research: Keep a real-time pulse on competitor websites and ensure that our product offerings are ahead of competitors at all times. Use learnings to inform what we do in experimentation & new traffic / customer acquisition opportunities.
Qualifications
- 8+ years experience in Product role managing the web presence and conversion rate optimization efforts at a direct to consumer (D2C) business.
- High energy, driver leadership style with the stamina to thrive in a fast-paced, results-oriented environment.
- A proactive and resourceful approach, demonstrating ownership over growth metrics and a relentless focus on continuous improvement.
- Solid understanding of growth strategies such as A/B testing, funnel optimization, SEO, paid acquisition, and lifecycle marketing, with a focus on using these tactics to drive measurable impact.
- Highly skilled in data analysis and able self-serve analytics needs with SQL, Google Analytics, and Mixpanel.
- Track record of successfully leading Agile scrum teams to deliver software frequently and on-time.
Bonus Qualifications
- Start up experience.
- Familiarity with Mixpanel and Tableau.
- Experience working with API providers and microservices.
- macOS and G-Workspace knowledge
Remote Culture. A great company culture leads to happy employees, and happy employees lead to happy customers. We provide our employees with good salaries, benefits, equity, and interesting challenges that have a positive impact.
Let’s stay connected! We believe in staying connected, and we have a weekly “All Hands” meeting every week. We also have a social committee that hosts frequent events. We’ve held a virtual talent show, costume competitions, monthly lunch and learn series, Hackathons and more!
Benefits. The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance, as well as parental and military leave. Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs. Paid parking* and 10 paid holidays are also provided.
Diversity, Equity and Inclusion. We believe in diversity, equity & inclusion. At ZenBusiness, every voice counts no matter your race, ethnicity, gender, sexual orientation, age, location, or background. We celebrate the diversity of our teams, knowing that our products, services, and customers thrive best when we lean into and celebrate our differences.
Please check out our careers' page to learn more about our culture, benefits, and open opportunities.
*applicable to in-office employees
What We Do
ZenBusiness gives customers the power and support to scale their business. ZenBusiness has helped over 300,000 businesses get up and running by providing the tools and resources needed for success.
ZenBusiness is a trusted partner that gives entrepreneurs the power and support to scale their business. We use technology and automation to provide fast and low-cost services, expert support, and a personalized dashboard that puts everything entrepreneurs need at their fingertips.
Zenbusiness is the only business formation partner in the Small Business Digital Alliance initiative ("SBDA"), a national initiative of the U.S. Small Business Administration (SBA) alongside such companies as Google, Amazon, Microsoft, etc. While continuing our efforts to support new entrepreneurs on their journey to grow an LLC in 2022, ZenBusiness offers a $5K Grant Program. This allows small business owners to fund their business and passion.
Becoming an entrepreneur is stressful and intimidating, especially for underserved communities. ZenBusiness is dedicated to supporting such businesses by partnering with nonprofits and organizations with a passion for change. This includes work with the Lemonade Day, Latinitas, Greater Austin Asian Chamber of Commerce, Inmates to Entrepreneurs, Kiva, Synergies Work assisting entrepreneurs with disabilities, and more. As a company, we support the volunteer work Zenbusiness employees are passionate about by offering volunteering time and opportunities in their communities.
Zenbusiness was rated by Forbes as one of the “Best LLC Services” in the country for the second year in a row with an outstanding 4.9 rating.
At ZenBusiness we strive to make the workplace a positive aspect of all of our employees' lives, by offering robust medical, dental, vision, disability, life, and vision insurances, competitive salaries, PTO, and generous parental leave.
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