About Us:
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.
We’re seeking a Staff Content & Conversational Designer, AI to define how language, interaction, and trust shape the future of mental health technology. This is a staff-level role for a content designer ready to establish frameworks, mentor peers, and ensure AI-powered experiences are clear, inclusive, and clinically trustworthy.
You’ll design at the intersection of UX writing, AI conversation design, and product strategy — helping us responsibly harness generative AI to improve access to care, reduce friction, and enhance engagement for millions of patients and providers.
What You’ll Be Doing:- Drive content and conversation design strategy for AI-enabled experiences, ensuring clarity, accessibility, and safety
- Partner with Product, Design, Engineering, and Clinical teams to design natural, human-centered AI interactions that balance empathy, trust, and efficiency
- Lead prompt design, testing, and iteration to guide model behavior and ensure responsible, high-quality AI outputs alongside clinical experts
- Write and refine content across key touchpoints, including conversational flows, onboarding, and care navigation
- Shape and evolve content systems, style guidelines, and reusable frameworks to scale consistent experiences across the platform
- Audit existing content for inclusivity, clarity, and tone, ensuring outputs align with Grow Therapy’s mission and voice
- Mentor other designers, champion inclusive practices, and influence design culture across the organization
- Align content design strategy with both business goals and clinical outcomes, showing measurable impact on engagement and trust
- 8–10+ years of experience in content design, UX writing, or conversation design, with a portfolio demonstrating impact across both content systems and AI/conversation design
- Proven expertise in UX writing, content strategy, and systems thinking, ideally with experience in AI or healthtech products
- Experience designing conversational interfaces or AI-powered experiences (chatbots, LLM-based products, or virtual assistants)
- Superior communication and storytelling skills, with sensitivity to tone, inclusivity, and the mental health context
- Familiarity with prompt engineering, model training, or AI-generated content quality standards
- Track record of collaborating cross-functionally and leading high-impact initiatives in ambiguous, fast-paced environments
- In-house product experience required; healthtech or consumer-facing product experience preferred
- Bachelor’s degree or equivalent practical experience
- Portfolio required, showcasing both strategic content work and conversational/AI design samples
- Excellent collaboration and mentorship skills
- Strong understanding of accessibility and inclusive design principles
- Employment Type: Full Time, Exempt
- The base compensation range for this position is $200,000-$250,000
Full Time Employee Benefits:
- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends to put towards therapy and personal & professional growth.
- Mental & Physical Health Support: Weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Top Skills
What the Team is Saying
What We Do
We see technology not as a layer on top of care, but as the connective tissue that helps it grow.
Grow Therapy is an online therapy platform that helps you find a therapist who gets you—and takes your insurance. Grow was founded to create end-to-end systems that make therapy easier on both sides: helping therapists launch and grow thriving private practices by removing the friction of credentialing, billing, and insurance, so they can focus on care, and helping clients actually find and afford it.
Our founders come from Harvard Medical School, Stripe, and Blackstone, and bring Grow’s mission to life from the inside out, pairing bold vision with a culture of balance, belonging, and whole-person wellness.
We believe change starts by empowering therapists. Grow’s smart platform helps independent providers build sustainable practices by handling credentialing, billing, and referrals, so they can focus on what matters. With business tools, a supportive clinical community, and opportunities like CE events and speaking engagements, Grow helps therapists practice with more autonomy and less administrative strain, reducing no-shows, increasing demand, and creating more space for care.
We then help people find those licensed therapists who reflect their lived experience, whether that means shared racial or cultural background, language, identity, or life stage. Our platform makes it easy to search by specialty, availability, and insurance so clients can book care that fits their life and budget.
Today, Grow supports thousands of therapists and prescribers across all 50 states and has delivered care to over 1 million clients. We’re in-network with 100+ major insurers, including Aetna, Cigna, Medicare, Medicaid, and UnitedHealthcare, and have raised more than $178M from leading investors like Sequoia Capital, Goldman Sachs Alternatives, TCV, Transformation Capital, SignalFire, and Plus Capital.
We believe in benefits that support the whole you. That means two hours each week to care for your mental health, a $600 annual therapy stipend, $500 learning and $300 wellness stipends, a $1,000 remote office setup, free in-office meals, and flexible PTO with a paid December recharge week.
We’re building the future of mental healthcare and that starts with how we care for our own team. If you’re excited by bold challenges and meaningful impact, Grow with us.
Why Work With Us
At Grow Therapy, we believe well-being isn’t just a perk—it’s part of how we work. From clinicians to engineers, designers and support, every voice helps shape the care we build. Our mission-driven team is rethinking mental health care, supported by flexible PTO, paid winter recharge, mental health breaks, therapy stipends, and wellness perks.
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Grow Therapy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We value hybrid and remote work with offices located in New York City, Seattle, and San Francisco.
