SRAM, LLC

SRAM Technical University Coordinator

Posted Yesterday

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Colorado Springs, CO, USA

In-Office

60K-73K Annually

Senior level

Fitness • Hardware • Mobile • Software • Sports • Transportation • Esports

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.

The Role

Develops and delivers technical product education for distributors, retailers, OEMs, service centers, industry partners, and internal teams across North America. Responsibilities include creating curriculum, presenting in person and digitally, answering product questions, coordinating training logistics and schedules, managing the STU Online LMS, reporting training metrics, and adapting education to market needs. The role requires strong cycling industry knowledge, mechanical aptitude, bilingual English and Spanish communication, project management, public speaking, and up to 40% travel.

Summary Generated by Built In

Overview
Develop and deliver product education that supports industry partners, internal teams, cycling education partners, and OEM manufacturers. This person is a product expert, a talented storyteller, and a source of truth - tasked with understanding all SRAM technologies and service procedures, and communicating how they benefit the rider's experience on the bike.
Responsibilities

Distill complex SRAM technologies into tangible, educational, and effective messages that create brand awareness in the North American market
Co-develop SRAM curriculum and deliver training in person, on camera, and in print
Provide effective and motivating education to all attendees and positively influence SRAM relationships
Coordinate with Account Managers to develop and deliver training to Distributors, Service Centers, and OEM Assemblers to uphold SRAM standards and ensure the best support for retailers and riders
Ensure all Distributor and Tech Center locations have consistent touch points for service education, retail training, operations review, and quality control
Answer technical product queries with in-depth knowledge of current and previous SRAM product lines
Identify new market issues as they arise and adjust SRAM curriculum accordingly
Regularly host digital training events for Distributors, OEM Customers, and Retailers
Conduct annual in-person training courses for technical sales and service skills for each model year
Support OE Assembly Training team as needed
Support SRAM Training programs across all North American markets with a focus on retailers, Distributors, and OEM Partners; coordinate the STU Online LMS; and deliver training to internal SRAM teams
Support training at industry events and customer locations
Partner with industry training programs to best leverage SRAM goals
Function as an information conduit between internal and external stakeholders to promote awareness of training efforts
Organize STU program logistics, including calendar and curriculum creation, and serve as the primary contact for prospective students and alumni
Provide cadenced reporting to the Training Manager
PERFORMANCE METRICS:
Support request turnaround in accordance with current SRAM guidelines
STU reporting as required by the Global Product Training Manager

Qualifications

Passion for cycling
5+ years of relevant bicycle industry experience with mechanical aptitude
Excellent verbal and written communication skills in English and Spanish
Exceptional organizational skills with project management experience, including the ability to build schedules, communications plans, and logistics
Ability to build presentations and confidence presenting to groups and on camera
Proven ability to manage multiple demanding tasks simultaneously
Ability to travel up to 40% domestically and internationally
Bike retail experience a plus
COMPETENCIES:
Solid planning and organizational skills
Comfortable with public speaking and instructing large groups over multiple days
Ability to adapt quickly to an ever-changing market
Active listener and strategic thinker
Approachable and personable
COMPENSATION:
$60,000 - $72,500 USD, commensurate with experience and skills
Eligible for annual corporate bonus based on company and individual performance

About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.

Skills Required

Passion for cycling
5+ years of relevant bicycle industry experience
Mechanical aptitude
Excellent verbal and written communication skills in English and Spanish
Exceptional organizational skills and project management experience
Ability to build schedules, communications plans, and logistics
Ability to build presentations and confidence presenting to groups and on camera
Ability to manage multiple demanding tasks simultaneously
Ability to travel up to 40% domestically and internationally
Bike retail experience
Solid planning and organizational skills
Ability to instruct large groups over multiple days
Ability to adapt quickly to an ever-changing market
Active listening and strategic thinking
Approachable and personable demeanor

What the Team is Saying

SRAM, LLC Compensation & Benefits Highlights

Healthcare Strength — Health coverage is considered comprehensive and well-supported, spanning medical, dental, vision, and mental-health resources. Feedback suggests employer‑subsidized options and HSA‑eligible plans increase perceived value.
Retirement Support — Retirement offerings include a company 401(k) match and core protections like life and disability insurance. Feedback suggests these elements play a meaningful role in total rewards.
Parental & Family Support — Family support is emphasized through paid parental leave and resources for new and traveling parents. Feedback suggests dependent‑care programs and dedicated facilities strengthen this area.

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The Company

HQ: Chicago, IL

3,800 Employees

Year Founded: 1987

What We Do

Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history

Why Work With Us

SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.