Sr. Specialist, Marketing Technology

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are seeking an experienced and strategic Sr. Specialist, Marketing Technology to join our Global Marketing Technology team. This role is designed for a well-rounded professional who combines deep technical expertise across the Adobe Experience Cloud with a strong foundation in digital marketing, data strategy, and marketing operations.
The successful candidate will bring hands-on proficiency across Marketo Engage, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM), and more while demonstrating the strategic mindset to connect platform decisions to measurable business outcomes. You will operate at the intersection of technology and marketing, partnering with Campaign, Product, Architecture, and Operations teams to deliver a scalable, compliant, and high-performing MarTech ecosystem.
This position is ideal for a practitioner who thinks strategically, operates with an automation-first mindset, and actively leverages AI to drive efficiency, personalization, and marketing impact at scale.
Key Responsibilities:
Platform Administration and Optimization

• Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance
• Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP
• Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences
• Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM)

Data Strategy and Integrations

• Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms
• Enforce data quality standards, identity resolution, and consent management within AEP
• Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations
• Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack

Campaign Execution and Digital Marketing

• Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media
• Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency
• Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing
• Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization

Governance, Compliance, and Operations

• Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations
• Produce and maintain platform documentation, operational runbooks, and change management processes
• Develop and manage subscription and consent programs across all marketing channels and platforms
• Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem

Qualifications

• 5 to 8 years of progressive experience in marketing technology or marketing operations
• Working knowledge of AJO journey design, channel configuration, and campaign management
• Minimum 3 years in a B2B enterprise tech environment managing complex, multi-platform MarTech ecosystems
• Familiarity with AEM content management, component authoring, and DAM workflows
• Proven expertise in Marketo Engage administration across the full platform capability set
• CRM integration experience
• Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation
• Demonstrated track record implementing data governance and regulatory compliance programs

Technical Skills

• Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting
• RESTful API integrations and webhook configuration
• AEP, AJO, AEM, Adobe Analytics, Customer Journey Analytics and more
• SQL or equivalent query language for data analysis and validation (must have)
• HTML and CSS for email template and landing page development
• JavaScript for tracking, form behavior, and API-based integrations
• Working knowledge of AI and automation tools applied to marketing workflows

Preferred Education and Certifications

• Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience
• Marketo Certified Solutions Architect | Adobe AEP, AJO, or AEM Certifications | ITIL or Agile/Scrum certification

Beyond technical qualifications, the ideal candidate will demonstrate the following competencies:

• Strategic thinker who translates platform and data decisions into pipeline impact and revenue outcomes
• Effective communicator who bridges technical complexity and business requirements across both marketing and engineering stakeholders
• Applies an automation-first mindset, consistently designing scalable, repeatable processes that reduce manual effort and increase operational efficiency
• Customer-focused approach to journey design, prioritizing relevance, timing, and privacy across all touchpoints
• Actively leverages AI-powered tools to accelerate campaign execution, enhance personalization, surface predictive insights, and improve marketing performance at scale
• Collaborative partner who thrives in cross-functional environments and can align diverse stakeholders around shared MarTech goals
• Systems-oriented: understands how data flows connect across platforms and how architecture decisions affect downstream marketing outcomes
• Continuous learner who stays current with evolving Adobe capabilities, AI advancements, and digital marketing best practices

For positions in this location, we offer a base pay of $94,000 - $124,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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