At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Sr. Specialist, Community Engagement to help build, nurture, and grow meaningful relationships with members, athletes, creators, partners, and the broader performance community. As a key member of the Social Media team, you will lead community engagement efforts across social platforms, translating audience conversations into actionable insights while creating opportunities for deeper connection with the WHOOP brand. This role will partner closely with Creative, Brand, Product Marketing, Sports & Talent, Communications, and Customer Experience teams to drive engagement, advocacy, and community-led storytelling that strengthens member affinity and fuels business growth
RESPONSIBILITIES:
Lead day-to-day community engagement across Instagram, TikTok, LinkedIn, X, Reddit, and emerging platforms, fostering authentic relationships with members, athletes, creators, partners, and prospective customers.
Develop and execute platform-specific community engagement strategies that drive audience growth, participation, advocacy, and brand affinity.
Partner cross-functionally to activate community engagement around product launches, partnerships, campaigns, athlete moments, and key cultural events.
Monitor community sentiment, social conversations, and emerging trends, surfacing actionable insights and recommendations to stakeholders across Marketing, Product, Customer Experience, and other teams.
Establish feedback loops that elevate member perspectives, product feedback, and recurring community themes to inform decision-making across the organization.
Track and analyze engagement, sentiment, and community health metrics, using performance insights to continuously optimize community strategies and initiatives.
Serve as a subject matter expert on social platform best practices, internet culture, and community trends, identifying opportunities for WHOOP to engage authentically and remain culturally relevant.
QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
3-5 years of experience in community management, social media, digital marketing, or a related field, preferably supporting a consumer-facing brand.
Proven experience developing and executing community engagement strategies across multiple social platforms, including Instagram, TikTok, LinkedIn, X, and Reddit.
Experience managing integrated social campaigns from planning and execution through measurement and optimization.
Strong understanding of social listening, community management, and analytics tools, including platforms such as Sprinklr, PLOT, or similar technologies.
Exceptional written communication skills with the ability to adapt messaging and brand voice across audiences, platforms, and conversation types.
Demonstrated ability to build strong cross-functional partnerships and effectively manage multiple priorities in a fast-paced environment.
Passion for sports, performance, health and wellness, technology, and community-driven brands.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field, or equivalent professional experience.
- 3-5 years of experience in community management, social media, digital marketing, or a related field supporting consumer-facing brands.
- Proven experience developing and executing community engagement strategies across Instagram, TikTok, LinkedIn, X, and Reddit.
- Experience managing integrated social campaigns from planning and execution through measurement and optimization.
- Strong understanding of social listening, community management, and analytics tools (e.g., Sprinklr, PLOT, or similar).
- Exceptional written communication skills with ability to adapt messaging and brand voice across audiences and platforms.
- Demonstrated ability to build strong cross-functional partnerships and manage multiple priorities in a fast-paced environment.
- Passion for sports, performance, health and wellness, technology, and community-driven brands.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work meets high-quality standards.
What the Team is Saying
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WHOOP Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — Wellness support includes a stipend and a complimentary WHOOP membership to use and gift, aligning perks with the company’s health focus. Feedback suggests these lifestyle benefits are a meaningful part of total rewards.
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Healthcare Strength — Core coverage spans medical, dental, vision, mental health services, and life and disability insurance. This breadth indicates a comprehensive health safety net.
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Equity Value & Accessibility — Total rewards commonly include stock options or equity participation, positioning ownership as part of compensation. Feedback suggests equity is viewed as a valuable component of the package.
WHOOP Insights
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
