Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The Senior Sales Associate contributes to achieving store goals in sales, productivity, and service by utilising Coach selling skills, and Coach Service training. You will be responsible for meeting personal sales and productivity goals, and delivering a service that meets or exceeds expectations. You will represent Coach to the consumer, act as an ambassador of the brand, and ensure customers’ needs are consistently exceeded.
Key Responsibilities:
- Understand how individual productivity impacts the store
- Behave like a brand ambassador
- Model sales behaviors taught in company sales training programmes, including omni channel sales and virtual selling services
- Maintain high energy on the sales floor
- Consistently achieve sales goals
- Able to work with multiple customers simultaneously
- Consistently anticipate and meet customers’ needs
- Service all customers according to the Coach Experience standards
- Participate as a team member and encourage team to meet and exceed performance standards
- Contribute towards building a team culture in which everyone can show up as themselves and feel seen and heard
- Champion company initiatives and supports management decisions, owning and driving outstanding customer service
- Demonstrate professional ethics
Requirements:
- Previous management experience in a luxury retail service environment preferable. A combination of education and experience will be considered
- Possess current knowledge of fashion trends and competition in the marketplace
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
- Ability to communicate effectively with customers and team (both oral and written), maneuver sales floor and meet moderate stockroom lifting and store climbing requirements
- Ability to work a flexible schedule to meet the needs of the business, including weekends and public holidays
- Eager to learn techniques for live stream shopping, introduce products, demonstrating features/benefits and work with the social selling team to make short videos in front of the camera
- Social media knowledge and have a keen understanding of trends on social media platforms
- Customer Data Acquisition- Actively engage customers in signing up to Brand marketing & clienteling communications to drive repeat purchase and loyalty
- Ability to work in a fast-paced environment
- Strong English language proficiency. (for EU)
Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).
Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Skills Required
- Previous management experience in a luxury retail service environment; equivalent education and experience may be considered
- Current knowledge of fashion trends and marketplace competition
- Experience operating POS systems and basic computer proficiency, including iPad, laptop, and Mobile POS
- Ability to use walkie-talkies and read price and release sheets
- Effective oral and written communication skills
- Ability to maneuver across the sales floor and meet moderate stockroom lifting and store-climbing requirements
- Availability for flexible scheduling, including nights, weekends, public holidays, and peak retail periods
- Willingness to learn livestream shopping, product demonstrations, and on-camera social selling
- Knowledge of social media and current platform trends
- Strong English language proficiency for EU locations
- Ability to work in a fast-paced environment
What the Team is Saying
Tapestry - Coach and Kate Spade Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is portrayed as comprehensive for eligible employees, including medical, dental, and vision alongside expanded mental-health resources and EAP support. Additional options like HSA/FSA and transgender-inclusive care are also highlighted.
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Leave & Time Off Breadth — Paid time off and company holidays are described as generous, with added wellness days in many materials. Corporate programs such as Flex Fridays and summer hours further reinforce flexibility around time away.
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Wellbeing & Lifestyle Benefits — Lifestyle-oriented perks stand out, especially substantial brand discounts across Coach, Kate Spade, and Stuart Weitzman. Extras such as fitness stipends, pet insurance, commuter support, and tuition assistance are also called out.
Tapestry - Coach and Kate Spade Insights
What We Do
A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.
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Tapestry - Coach and Kate Spade Teams
Tapestry - Coach and Kate Spade Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
