As a Sr Product Marketing Manager, you will lead product marketing efforts for new product launches within VetLab, driving go-to-market strategies, positioning, and customer adoption. In this role, you will define compelling messaging, enable sales teams, and champion customer insights to ensure successful product launches and sustained growth. This is an opportunity to influence product strategy and deliver measurable business impact through innovative marketing approaches.
The VetLab organization focuses on delivering diagnostic solutions that empower veterinarians with actionable insights. You will work cross-functionally with Product Management, Sales, Marketing, and other teams to bring new products and features to market while aligning global and regional needs.
In this role- You will design, plan, and execute end-to-end go-to-market strategies for new product features and major releases
- You’ll develop clear, compelling messaging and value propositions that differentiate products in the market
- You will partner cross-functionally with Product Management, Marketing, Sales, Finance, Medical, and Training teams
- You’ll ensure regional considerations are incorporated into launch planning and execution
- You will define success metrics, build dashboards, and analyze performance to optimize adoption and retention
- You’ll engage directly with customers to gather insights and inform product and marketing strategies
- You will identify risks and proactively communicate challenges, opportunities, and solutions
- You’ll mentor and support team members as needed
This role plays a critical part in ensuring new products successfully reach the market and deliver value to customers. Your work will directly influence product adoption, customer engagement, and revenue growth, helping IDEXX continue to deliver innovative diagnostic solutions that improve animal health outcomes.
What you need to succeed- Demonstrated expertise in product marketing, including segmentation, targeting, and positioning
- Strong ability to influence, persuade, and build alignment across stakeholders
- Experience leading cross-functional initiatives in a matrix environment
- Ability to manage multiple projects and prioritize effectively
- Knowledge of healthcare or diagnostic technologies
- Strong verbal and written communication skills
- Advanced presentation skills with the ability to translate complex information for diverse audiences
- Strong proficiency with Microsoft Office tools
Preferred skills:
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience); Master’s preferred
- 6+ years of experience in product marketing, product management, or strategic marketing
- Proven track record of leading cross-functional initiatives without direct authority
Salary: $140000 - $155000 / year
- Opportunity for annual cash bonus
- Opportunity for annual equity award
- Health / Dental / Vision benefits Day-One
- 5% matching 401k
- Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and more
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement. If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.
EEO StatementIDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws
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Skills Required
- Expertise in product marketing including segmentation, targeting, and positioning
- Ability to influence, persuade, and build alignment across stakeholders
- Experience leading cross-functional initiatives in a matrix environment
- Ability to manage multiple projects and prioritize effectively
- Knowledge of healthcare or diagnostic technologies
- Strong verbal and written communication skills
- Advanced presentation skills and ability to translate complex information for diverse audiences
- Strong proficiency with Microsoft Office tools
- Define success metrics, build dashboards, and analyze performance to optimize adoption and retention
- Engage directly with customers to gather insights and inform product and marketing strategies
- Mentor and support team members as needed
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 6+ years of experience in product marketing, product management, or strategic marketing
- Proven track record of leading cross-functional initiatives without direct authority
IDEXX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IDEXX and has not been reviewed or approved by IDEXX.
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Healthcare Strength — Health coverage is described as comprehensive with day-one eligibility and added programs for mental health and musculoskeletal care. Feedback suggests insurance quality is strong, with multiple plan options and supportive wellness services.
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Retirement Support — Retirement savings support is highlighted through a clear 401(k) match that begins after an initial waiting period. Feedback suggests this materially strengthens total compensation beyond base pay.
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Leave & Time Off Breadth — Time-off programs are depicted as generous, including PTO, paid holidays, and volunteer days. Parental leave and adoption assistance add to the breadth of paid leave options.
IDEXX Insights
What We Do
10,000 people, one global focus - enhancing the health and well-being of pets, people, and livestock. We are passionate about what we do at IDEXX – and why wouldn’t we be? When you’re working to raise the standard of care for pets, make drinking water safe for billions and keep our livestock population around the globe healthy and free of disease, it’s no wonder that what we do each day is more than just a job. There’s an energy across IDEXX that is contagious – where caring and committed people come together to make things better. IDEXX Laboratories, Inc. (NASDAQ: IDXX), a member of the S&P 500, is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. Headquartered in southern Maine, we conduct operations through more than 70 locations around the world and serve customers in over 175 countries. Our primary business focuses on pet health, a growing market around the world. Our products —in-clinic diagnostic tests and instrumentation, reference laboratory and telemedicine consultation services, and practice management software—enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. We also develop and manufacture diagnostic tests and information for the global production animal industry, including poultry and livestock, as well as tests for the quality and safety of water and milk. Please visit our website, IDEXX.com/careers, for further information and to view all of our job opportunities.
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