Senior Product Marketing Manager

Posted 7 Hours Ago
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Hiring Remotely in United States
Remote or Hybrid
175K-210K Annually
Senior level
Legal Tech • Software • Generative AI
Eve is an AI case workspace for plaintiff law firms.
The Role
Lead GTM programs and sales enablement to drive pipeline and revenue. Build messaging, segmentation, pricing alignment, sales tools, partner materials, and enablement metrics while partnering cross-functionally with product, sales, and partnerships.
Summary Generated by Built In

About Eve

Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how  law is practiced, this is where you belong.

Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.


As the Senior Product Marketing Manager for GTM and sales activation, you'll own the commercial success of our products in the field. You'll lead the sales enablement that equips sales teams to win, build the segment- and persona-specific messaging that makes our core narrative land in every buyer conversation, and arm partners and sales with the high-impact tools they need to close. This is a high-impact, cross-functional role at the intersection of product, sales, and field enablement. 

What You'll Do

  • Own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the business.
  • Create and maintain high-impact sales tools: pitch decks, battlecards, objection handling guides, ROI tools, and one-pagers
  • Partner with sales leadership to assess the ongoing needs of the sales team, identifying and addressing knowledge or skill gaps
  • Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities 
  • Develop integrated GTM frameworks - including audience segmentation, messaging architecture, value propositions, and competitive positioning - that translate product capabilities into field-ready programs
  • Build a specific enablement strategy and playbook to support our sales motion for multiple SKUs, helping sales drive upsell revenue
  • Partner with the Monetization Lead on pricing, packaging, and message testing to ensure GTM materials reflect current pricing and packaging decisions
  • Support our Partnerships team with partner-facing pitch decks and talk tracks, demo access, and training on how to sell and position Eve
  • Establish and track key metrics for enablement programs to measure their effectiveness and business impact 

What We're Looking For:

  • You have 7+ years of product marketing experience in B2B SaaS or legaltech, with a proven track record of building effective sales enablement programs
  • You are deeply empathetic to the needs of sales teams and have a passion for creating tools and training that help them win
  • You are an exceptional project manager, capable of leading complex, cross-functional initiatives and keeping teams aligned and on schedule
  • You have a data-driven mindset and are comfortable defining KPIs, analyzing performance data, and using insights to optimize programs
  • You possess a strong sense of ownership and an entrepreneurial spirit, thriving in a fast-paced environment where you can have a foundational impact
  • You are a clear and compelling communicator, able to translate technical product details into business value for customers and internal teams
  • You have people leadership experience or a clear track record of mentoring others, and you're excited to build and lead a team as this function grows

**Strong preference for candidates in the San Francisco Bay Area or New York City.**


Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, interview performance, and the scope and level of the role and candidate.

US Base Salary Range
$175,000$210,000 USD

Benefits

💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits*
🧑‍💻 Autonomous Work Environment
🖥️ Workplace Setup Reimbursement
🏠 Telecomm Stipend
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks*

*In office employees only

Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Skills Required

  • 7+ years of product marketing experience in B2B SaaS or legaltech
  • Proven track record of building effective sales enablement programs
  • Deep empathy for sales teams and passion for creating tools and training that help them win
  • Exceptional project management skills, able to lead complex cross-functional initiatives
  • Data-driven mindset; comfortable defining KPIs, analyzing performance data, and optimizing programs
  • Strong sense of ownership and entrepreneurial spirit, able to thrive in fast-paced environments
  • Clear and compelling communicator able to translate technical product details into business value
  • People leadership experience or a clear track record of mentoring others and building teams
  • Strong preference for candidates in the San Francisco Bay Area or New York City
  • Experience partnering on pricing, packaging, and message testing (Monetization collaboration)

What the Team is Saying

Fabi Ramirez
Aiden Kaplan

Eve Compensation & Benefits Highlights

  • Healthcare Strength Core medical, dental, vision, life, and short- and long-term disability insurance are included, signaling a comprehensive health safety net. Coverage breadth spans primary health needs and income protection.
  • Retirement Support A 401(k) plan with company match is part of the package, supporting long-term savings and financial security. This adds a valuable pillar beyond base pay.
  • Equity Value & Accessibility Equity is framed as meaningful and provided to all team members, enabling direct participation in company growth. Accessibility across roles suggests ownership is a standard component of total rewards.

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The Company
HQ: San Mateo, CA
180 Employees
Year Founded: 2020

What We Do

Eve Legal is pioneering the future of legal technology by focusing on AI-driven solutions that empower plaintiff-side law firms. With a robust platform designed for efficiency and effectiveness, Eve leverages artificial intelligence to streamline case analysis, enhance decision-making, and optimize client outcomes. Our mission centers on providing attorneys with the tools needed to stay competitive and navigate the legal landscape effectively, especially in an era where demands on legal professionals continue to grow. Eve’s commitment to innovation is evident in their focus on speed, scalability, and reliability. The platform supports legal teams in managing high caseloads with fewer resources, reducing the time spent on routine tasks, and enhancing the ability to focus on high-impact work. Through deep industry insights and a user-centric approach, Eve is setting a new standard in legal tech by combining technical excellence with a nuanced understanding of the plaintiff-side practice needs. With a core belief in elevating legal practices through visionary tools, Eve is committed to reshaping the way legal professionals serve their clients, improving access to justice, and fostering a more efficient legal ecosystem.

Why Work With Us

You’ll join a high-performing team that thrives on collaboration, grit, and innovation. We value excellence, visionary thinking, and elevation as we tackle ambitious goals. Enjoy a supportive, growth-oriented environment with a robust benefits package, where everyone’s contributions are valued, and real impact in legal tech is made together.

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Eve Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are located at a beautiful office on 3rd Ave in the heart of San Mateo and 2 blocks from Caltrain. Some of our teams are remote while others have a hybrid model of coming into the office 3 days/week and remote 2 days/week.

Typical time on-site: 3 days a week
HQSan Mateo, CA
HQSan Mateo, CA
Learn more

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