Sr. Product Marketing Manager

About DAT

DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see www.DAT.com/company.

Application Deadline: 10/11/2024

The Opportunity

DAT is looking for a Sr. Product Marketing Manager  to join our Marketing Team team in Denver, CO. 

Candidate profile

We're looking for someone who is intrepid about delivering a great customer experience, and who is accomplished at driving marketing strategy to deliver on business goals. 

Our products have been transforming an industry for decades; this role will influence how that happens, both now and in the future.

This is your chance to serve as the customer and market champion for a suite of SaaS solutions on the Carrier segment, and to be the product voice and face of DAT to the marketplace. We want someone who can be customer obsessed with our carrier segment and advocate for truckers in the supply chain who keep loads running nationwide.

What You’ll Do

• Act as customer-obsessed champion for the carrier segment, deeply empathizing and understanding the needs of truckers, fleets, their businesses and pain points as your core mission. 
• Create B2C/B2B marketing strategies for DAT target segments, products, and services. Support the mobilization of key segments within marketing. 
• Monitor and demonstrate command of competitive landscape, respective positioning needs, compelling value propositions and statements. Build claims that resonate.
• Set goals, brief, and implement data-driven strategies that support demand generating campaigns. 
• Work in concert with demand generation team (who builds integrated marketing plans) to set KPIs, while monitoring and ensuring performance optimization against OKRs. Understand what drives leads down the funnel for both sales and ecommerce and build programs in concert with demand generation leads that deliver on target, on time.
• Understand the product and platforms in and out, while acting as point on real-time releases (and their internal/external communication). Develop POV on customer experience impacts. 
• Drive product positioning, messaging, branding/naming, etc.; lead beta programs.
• Collaborate and build bridges with Marketing, Sales, Customer Success, Product and Finance partners.
• Support sales channels to increase market share, volume, and product profitability. Empathize and build strategies that support sales team objectives for continuity. 
• Act as a market proxy by driving innovative new ideas that anticipate seasonal cycles, while adapting for real time events, using qualitative and quantitative market research. 
• Ensure launch readiness by facilitating customer tests and trials, craft supporting sales enablement and communications tools/collateral and leading EOL plans for retired features. 
• Support content optimization on top-visited dat.com carrier pages. 
• Create high-impact messaging that inspires people to take action.
• Lead events planning and customer experience. 

The Skills and Experience You’ll Bring

• 10+ years of product marketing experience in software or marketplace/platform businesses. SaaS and mobile background are paramount. 
• Excellence in developing go-to-market campaigns that drive market share.
• The ability to tie customer intent to product marketing plans that ensure business results.  
• Experience developing offering and monetization models and product forecasts.
• Proven track record in product marketing strategy. Plus how to drive and measure acquisition, retention, upsell and cross-sell marketing motions.
• Demonstrated success developing compelling product launches and go-to-market plans.
• In-the-weeds experience developing customer experience requirements for SaaS products.
• Success building sales enablement tools that highlight competitive advantage and create wins.
• Thorough knowledge of supply chain seasonality and trends.
• Expert marketer who knows how to use analytics and insights to create great products.
• Deep knowledge of the sales process, and how it aligns with product marketing strategies.
• Analytics; the knowhow to define and access metrics, and to convert data insights into action.
• Ability to lead cross-functional teams and to create synergy with Sales and Marketing.
  (This role does not have any direct reports, but management experience is preferred.)
• Well-rounded software skills in project management (eg. smartsheets), building compelling presentations/data storytelling, and spreadsheets. 
• Supply chain, logistics, carrier, or freight industry experience is a plus.
• Bachelor's degree (B.A.) from a four-year college or university.

Why DAT?

DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado’s 100 Best Places to Work In Colorado.

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Tuition Reimbursement Program
• Employee Assistance Program
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Free TriMet transit pass (Beaverton Office) 
• Competitive salary and benefits package
• Work on impactful projects in a cutting-edge environment
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups

For Colorado-based candidates, in compliance with Colorado's Equal Pay for Equal Work Act, the minimum salary for this role is $125,000.00 + benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

#LI-DR1