Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken products—on both mobile and web.
Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.
Own key product metrics such retention rate, session frequency, and LTV.
Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement
Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights
Design and refine client segmentation frameworks to personalize the experience and optimize journeys
Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives
5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
Strong analytical skills with a proven ability to use data to drive decision-making
Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
Deep empathy for users combined with a strong business sense
Strong communication and stakeholder management skills; you can influence at multiple levels of the organization
Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitmentPayward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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Skills Required
- 5+ years of product management experience
- 2+ years focused on engagement, retention, or lifecycle growth
- Experience in crypto or fintech
- Strong analytical skills and experience using data to drive decisions
- Experience with growth product management, experimentation, funnel optimization, and behavioral psychology
- Track record of launching engagement features such as notification systems, loyalty or rewards programs, or community-driven features
- Experience working with mobile and web applications
- Ability to navigate technical conversations with engineers
- Strong user empathy and business sense
- Strong communication and stakeholder management skills
- Ability to influence at multiple organizational levels
- Enthusiasm for Bitcoin and the cryptocurrency ecosystem
Kraken Digital Asset Exchange Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kraken Digital Asset Exchange and has not been reviewed or approved by Kraken Digital Asset Exchange.
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Fair & Transparent Compensation — Pay is considered competitive for many roles, with strong total compensation reported for in‑demand technical and senior positions. Market‑aligned packages are highlighted across key functions, indicating the ability to reach top‑of‑market for certain hires.
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Equity Value & Accessibility — Equity grants are available for most roles, complemented by bonus programs and the option to receive a portion of pay in crypto. This ownership‑oriented design is positioned as part of the standard total compensation approach.
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Flexible Benefits — A remote‑first operating model, flexible time off, and a remote‑workstation setup bonus emphasize autonomy and location flexibility. Core benefits are framed to support distributed work across multiple regions.
Kraken Digital Asset Exchange Insights
What We Do
Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin,, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces. This recognition reflects our ongoing commitment to providing a flexible workplace that prioritizes wellbeing and career development. Kraken prioritizes client-centricity, security, and superior products, valuing merit and encouraging bold ideas within a transparent communication framework. Kraken offers a flexible, asynchronous, and globally remote work culture, allowing its employees (aka Krakenites) to balance team and personal needs. Kraken provides diverse learning and development programs, enabling Krakenites to chart their own professional paths in the crypto industry. Benefits include globally competitive compensation (with crypto payment options), flexible time off, wellness perks, and annual team retreats. Kraken's collaborative culture promotes authenticity, humility, and respect, encouraging candid interactions and valuing diverse perspectives from its global team. Crypto conviction is central to Kraken's ethos, driving product and service development. The company views challenges as opportunities for creative problem-solving, remaining adaptable in the fast-paced crypto industry. Kraken seeks individuals with an entrepreneurial spirit and a curious, self-starting approach to complex problems. The company fosters a culture of accountability and clear communication, valuing critical feedback for continuous improvement. Overall, Kraken's EVP reflects its commitment to building a bridge from traditional finance to crypto, both in its broader mission and in supporting employees transitioning to crypto careers.
Why Work With Us
Work at Kraken to be part of a mission-driven crypto revolution. Enjoy a flexible, remote-first culture that values bold ideas. Grow your career with competitive benefits and diverse learning opportunities. Join a collaborative team that embraces innovation, accountability, and globally inclusive perspectives.
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