Sr. Paid Specialist

About the Role

The Sr. Paid Specialist owns paid media strategy and execution at HeroDevs, managing paid search, display, and social campaigns from planning through analysis. This person is accountable for turning advertising investment into measurable pipeline and revenue growth, continuously optimizing performance across channels and partnering closely with the broader Marketing team.  
 

Responsibilities
Paid Search, Display & Social Advertising

• Plan, launch, and manage paid campaigns across search, display, and social platforms
• Own campaigns end-to-end, from initial strategy through execution and post-campaign analysis
• Develop strategies that improve conversion rates and drive measurable competitive advantage
• Manage advertising budgets responsibly, ensuring efficient allocation of spend across channels

• Track, measure, and report on campaign performance across all paid channels
• Continuously test and optimize campaigns to improve efficiency and results
• Run structured A/B tests and apply learnings to future campaign iterations
• Extract actionable insights from analytics platforms to inform strategy and budget decisions

• Partner with creative and content teams to ensure ad creative aligns with brand standards and campaign goals
• Collaborate with the Director of Marketing on channel strategy and prioritization
• Communicate campaign performance and recommendations clearly to marketing and leadership stakeholders
   

Required Qualifications

• 5+ years of experience managing paid search, display, and social advertising campaigns
• Proven track record managing substantial advertising budgets
• Proficiency with major advertising platforms (Google Ads, Microsoft Ads, Reddit, LinkedIn, etc.)
• Experience with analytics tools and the ability to translate data into actionable insights
• Strong A/B testing experience and the ability to iterate based on results
• Bachelor's degree or equivalent professional experience
• A strong curiosity for the craft and a desire to own and grow the paid channel at a fast-growing company
   

Preferred Qualifications

• Familiarity with the tech industry and the ability to communicate complex products clearly
• Experience with Meta, TikTok, X (Twitter), and Stack Overflow advertising platforms
• Certification in Google Ads or other relevant advertising platforms
• Experience with conversion rate optimization (CRO) beyond basic UI changes
• Strong written and verbal communication skills, with the ability to translate marketing concepts for non-marketing audiences