Senior Paid Media Specialist

Posted 8 Days Ago
Be an Early Applicant
3 Locations
Remote
Senior level
Machine Learning • Natural Language Processing
The Role
Manage, build, optimize, and report on paid media campaigns across major platforms. Implement tracking, analyze performance using Excel and analytics tools, attend client meetings, and obtain relevant media certifications while ensuring campaign accuracy and performance improvements.
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Job Responsibilities:

A Senior Paid Media Specialist is responsible for the delivery of paid media tasks for Welocalize customers. Building their technical experience across all major paid media platforms, a Senior Paid Media squad member will carry out implementation, reporting, and measurement tasks. Senior Paid Media squad members are responsible for building, optimizing, and reporting on campaign activity for our customers, ensuring that campaigns deliver against objectives.
  • Building campaigns across multiple paid media platforms in conjunction with mid- and senior-level resources within the squad
  • Optimising paid media campaigns toward customer goals
  • Reporting on campaign results against customer goals on a weekly basis
  • Attend appropriate calls/meetings with customers
  • Begin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvements
  • Carry out accurate implementation work as agreed with mid and senior team members
  • Able to confidently build campaigns across multiple paid media platforms
  • Understand standard best practice set-up requirements across multiple paid media platforms
  • Able to interpret data, comfortable with numbers and Excel
  • Basic understanding of Google Looker Studio, Google Tag Manager and Google Analytics
  • Pass all relevant media certifications

Additional Job Details:

  • Ideally, 1y+ of experience managing paid media campaigns
  • Comfortable with Google Ads/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads
  • Comfortable with numbers and Excel

Skills and Knowledge

  • Looks to build relationships with internal and external stakeholders
  • Good written and verbal communication internally
  • Basic quality assurance of their own work
  • Can work logically through a problem specific to their job role

Skills Required

  • Proficient with Google Ads, Microsoft Ads, Facebook Ads Manager, and LinkedIn Ads
  • Basic understanding of Google Looker Studio, Google Tag Manager, and Google Analytics
  • Able to interpret data and comfortable using Excel for analysis
  • Able to confidently build and optimize campaigns across multiple paid media platforms
  • Pass all relevant media certifications
  • Good written and verbal communication skills
  • Basic quality assurance of own work and logical problem-solving
  • Ideally 1+ years experience managing paid media campaigns
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The Company
HQ: New York, NY
2,331 Employees
Year Founded: 1997

What We Do

Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 250,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our people work across offices in North America, Europe, and Asia serving our global clients in the markets that matter to them. • Global team of 2,100+ • Offices in North America, Europe and Asia • Quality Certifications: ISO 9001:2015, ISO/IEC 27001:2013, ISO 17100:2015, ISO 13485:2016, ISO 18587:2017 • Accredited professional translators and interpreters for 250+ languages www.welocalize.com

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