Sr. Measurement Science Lead

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
Universal Ads is seeking a Sr. Measurement Science Lead to help scale and operationalize how we measure advertiser impact. This role will support incrementality studies, trial first-party measurement solutions in pilot stages, and conduct deep campaign analytics to inform product and revenue strategy. This is a hands-on, data-driven role for someone with 3-6 years of experience in advertising measurement who is comfortable operating in a fast-moving, cross-functional environment. This role will serve as a lead external Measurement Science voice and resource for translating methodologies, results/insights, and recommendations for Sales and clients
Job Description
Required Skills:
Cross-functional collaboration
Data analysis tools
Experimental research design
Measurement science
Marketing research
Adtech
Responsibilities:

• Incrementality & Experimental Design
• Support design and execution of geo-based and quasi-experimental studies (geo lift, holdout, DiD, reverse holdout)
• Evaluate test power, holdout allocation, duration, and spend structure
• Partner with third-party measurement vendors to ensure methodological rigor (geo lift, MTA, MMM, brand metrics, etc.)
• Translate results into clear business implications for Clients, Sales and Product

• Trial and evaluate first-party measurement solutions in early-stage pilots
• Stress-test methodology, validate outputs, and identify data gaps
• Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure
• Provide structured recommendations prior to broader rollout

• Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers
• Identify trends across categories, spend tiers, dimensions, and markets
• Enhance internal benchmarks and norms
• Surface actionable insights that inform optimization and product improvements

• Cross-Functional Partnership
• Partner with Sales to scope defensible measurement plans and align on realistic performance expectations
• Collaborate with Product to prioritize measurement roadmap initiatives
• Support PMM / Marketing with data-backed case studies and performance narratives

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Data Analysis Tools; Cross-Functional Collaboration; Measurement Science; Advertising Technologies; Experimental Research Design; Marketing Research
Salary:
New York Pay Range: $130,355.96 - $195,533.94
Additional Range: This job can be performed in Illinois with a Pay Range of $114,061.46 - $195,533.94
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +