Sr. Marketing Strategist

The Sr Marketing Strategist is responsible for developing marketing initiatives for specific market segments, solutions, and campaigns with the guidance of business and marketing leadership. The scope of this job includes conducting research, creating messaging, and executing comprehensive multi-channel marketing campaigns that fuel the growth of key markets and segments.

This position is based at WellSky’s World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!

Key Responsibilities:

• Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
• Support new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
• Actively monitor the marketing and sales pipeline dashboards and metrics.
• Manage creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events.
• Collaborate with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting.
• Serve as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals.
• Create and evolve high-impact messaging and content across collateral, white papers, blog posts, presentations and outbound talk tracks, ensuring clarity, consistency and conversion effectiveness. 
• Understand the competitive landscape, serve as a subject matter expert and go-to resource, offer outside-of-the-box ideas, and adapt approaches for key market segments.
• Perform other job duties as assigned.

Required Qualifications:

• Bachelor’s degree or equivalent work experience
• At least 4-6 years’ relevant work experience 

Preferred Qualifications:

• Hands-on use of Marketo or another marketing automation platform
• Experience marketing to payers, risk-bearing entities and ambulatory organizations.
• Understanding of the transitions of care space or healthcare tech space
• Working knowledge of Salesforce or a similar CRM 
• Content development and writing experience, such as webinars, white papers, or blogs 
• Basic understanding of sales organization dynamics and pipeline generation tactics 

Job Expectations:

• Ability to travel up to 20% based on business needs
• Willing to work additional hours or irregular hours as needed
• Must work in accordance with applicable security policies and procedures to safeguard company and client information
• Must be able to sit and view a computer screen for extended periods of time

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WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference.

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.

Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.

Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:

• Excellent medical with Rx, dental, and vision benefits

• Mental Health support through EAP

• Generous paid time off, plus 13 paid holidays

• 100% vested 401(K) retirement plans

• Educational assistance up to $2500 per year