What You'll Do:
- Build, deploy, and optimize marketing and sales automation (e.g., Marketo, LeanData, Outreach), including workflows, campaigns, lead scoring, UTMs, QA, and database health.
- Ensure all marketing and sales efforts follow best practices, are scalable and measurable, and enable full attribution across touchpoints.
- Partner with digital and field marketing to identify gaps or underperforming campaigns/sequences and recommend improvements based on performance data.
- Collaborate with Marketing/Sales leadership and Sales Enablement to drive effective tool usage and continuously optimize campaigns and processes.
- Serve as the primary liaison for sales enablement tools, supporting troubleshooting, feature rollouts, platform optimization, and data integrity through regular audits and cleanup.
- Optimize and maintain the marketing operations tech stack while documenting and sharing best practices to support adoption, onboarding, and marketing–sales alignment.
What You Will Bring to Coupa:
- 5+ years of marketing experience with exposure to both digital and traditional channels; strong understanding of B2B demand generation and sales processes.
- Hands-on proficiency with marketing automation tools (Marketo, LeanData, Outreach, Goldcast, or equivalents) and advanced skills in Excel/Google Sheets.
- Working knowledge of CRM and analytics platforms such as Salesforce and Tableau preferred.
- Data-driven, self-directed problem solver who leverages Marketo to its full potential while thriving in fast-paced, dynamic environments.
- Strong communicator and collaborator with the ability to lead projects, build cross-functional relationships, and manage multiple priorities.
- Proven initiative, strong work ethic, and analytical mindset, with experience in large technology companies considered a strong plus.
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What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
