We’re building the AI-powered future of maintenance.
UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.
What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.
Why join us:- Own the AI-first transformation of an entire industry.
Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations. - Real traction, real scale.
Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff. - A company where builders thrive.
We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy. - Global team, local energy.
With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation. - Equity and upside, not just a paycheck.
Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.
If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!
The UpKeep marketing team is looking for a highly motivated, analytical, and detail driven Marketing Operations Manager to dive in and own the day-to-day execution /orchestration of our martech stack, build programs, run campaigns, and help us to build out our attribution and scoring models.
You must have a deep understanding and experience with the marketing funnel (think double funnel where inbound and ABM converge) and a passion for helping the team build processes that scale. This is a high growth environment with a team that thrives on collaboration and metrics to drive results and continual scale. If you’re a martech expert that is looking to be a key pillar of our marketing team, please reach out!
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Effectively influence, align, and collaborate with key functions, particularly Demand Generation, Sales Development, and Revenue Ops to drive cross functional results
- Partner with Demand Generation, Customer & Community, and Sales Development on creating and coordinating marketing programs, identifying trends across those campaigns and working towards proactive campaign optimization
- Own our attribution systems and methodology to define a lead attribution model that accurately reflects our touch points
- Be the admin and expert for the MarTech stack (Pardot, Intercom, etc) and knowledgeable to collaborate with Rev Ops around Sales stack (Gong, Salesforce, Lean Data, Apollo.io etc)
- Strategize, define, and track our Marketing pipeline generation targets, providing weekly readouts to team
- Create and manage accurate reports and dashboards such as; campaign health, sales development trends, meetings booked, pipeline and multi-touch attribution
- Build and manage operational programs, lead scoring, lead lifecycle / account lifecycle, lead routing, creation of custom fields, etc. Develop and document data capture process and enable marketers to ensure data collection and standardization
- Create campaigns, events, webinars, social campaigns, etc. including template management, email campaigns and nurture campaigns in our marketing tools
- Analyze the data and provide strategic insights to improve the effectiveness of the marketing outcomes
EXPERIENCE
- Bachelor's degree in marketing or business administration, or related field
- 6+ years of experience in Marketing Operations, Marketing Program Management, or Demand Generation
KNOWLEDGE
- Building, adjusting, and maintaining demand generation and attribution models
- Marketing, lead routing and Account Based System administration, including Pardot, Postal.io/Sendoso, Lean Data
- Familiarity / direct experience with sales engagement platforms, ideally Salesloft or Outreach
- Strong knowledge with Salesforce reporting
- Strong ability to provide deliverables while navigating ambiguity
- Experience at a growth stage SaaS company preferred
DESIRED BEHAVIORS
- Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
- Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
- Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.
- Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs.
- Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn.
- Communicates ideas – respectfully exchange information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives.
- Works collaboratively – shares knowledge and information, fosters teamwork and contributes to a positive work environment where people want to come to work.
- Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values.
- Act as a good citizen of UpKeep.
COMPENSATION
This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is $130,000- $150,000 USD per year.
UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.
Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.
We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.
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What We Do
Founded in 2014, our mission is to empower hard-working technicians, facility managers, and maintenance teams to become more productive through the adoption of mobile-first technology. Today, UpKeep is the leading maintenance and asset management software developed to simplify work orders and facility management. We have thousands of customers using our cloud-based SaaS application, IoT technology, data-analytics tools, enterprise integrations, and professional services.
Why Work With Us
Growing tech startup offering team members the flexibility to work remote. Company culture, employee appreciation, career development planning, and DEI are very important to us— which is why we've been named a "Best Place to Work" several years in a row. Come join a team that's passionate about innovation and solving problems for our customers!
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