About the Role
We're looking for a Director/Sr. Manager of Marketing Operations to sit at the intersection of Marketing, Revenue, and Data, serving as the operational backbone behind how our marketing organization plans, executes, and measures growth.
This role reports to the Sr. The Director of RevOps is a critical hire for us. We need someone who can turn marketing strategy into scalable execution, building the operational infrastructure that allows the marketing team to run high-impact programs while maintaining clarity around performance, pipeline contribution, and ROI.
You'll partner closely with demand generation, product marketing, growth, and sales leadership to ensure marketing initiatives are structured, measurable, and aligned with broader go-to-market priorities.
You are comfortable operating across both strategy and execution. One week, you might be designing the planning framework for the next quarter’s marketing initiatives, and the next, you may be digging into funnel performance to understand why pipeline conversion is improving or breaking down.
You have a strong instinct for how modern B2B marketing works. You understand the mechanics of demand generation, lifecycle marketing, and pipeline creation, and you know how to build the operational frameworks that allow those programs to scale.
You also treat AI and automation as operational leverage. They are embedded in how you work - helping automate workflows, accelerate analysis, and reduce manual operational work across the marketing organization.
What You'll Do
Partner with marketing leadership to operationalize marketing strategy, helping translate high-level growth goals into executable programs, clear timelines, and measurable outcomes.
Own the operational infrastructure behind marketing programs, including campaign planning processes, performance tracking, and program reporting. Your goal is to ensure marketing teams can execute quickly without losing clarity around impact.
Develop and maintain the measurement frameworks that allow the company to understand marketing performance. This includes:
Tracking campaign performance
Pipeline generation
Funnel conversion
Marketing ROI across channels and programs.
Translate marketing questions into insights. When leaders want to understand why pipeline is increasing or slowing, which programs are driving results, or where leads are dropping out of the funnel, you will help uncover the answers and guide decision-making.
Build and maintain dashboards, KPIs, and operational reporting that provide marketing and revenue leadership with real-time visibility into demand generation performance and pipeline health.
Partner closely with sales, finance, and customer teams to ensure alignment across the entire go-to-market funnel, from lead generation through pipeline and revenue.
Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed.
Support marketing experimentation and learning by helping teams measure new programs, analyze results, and iterate quickly based on data.
Use AI tools as a core part of your workflow, whether automating reporting, accelerating analysis, or helping marketing teams extract insights from campaign and pipeline data.
What We're Looking For
7-10 years of experience in Marketing Operations, Growth Operations, Demand Generation Operations, or a similar role within a B2B SaaS or high-growth technology company.
Deep understanding of modern B2B marketing and pipeline generation, including demand generation, lifecycle marketing, digital programs, and integrated campaigns.
Strong experience measuring marketing performance and translating marketing activity into pipeline and revenue impact.
Experience building and maintaining operational frameworks that allow marketing organizations to scale execution across programs and channels.
Comfort working with marketing and revenue data. You should be able to analyze campaign performance, interpret funnel metrics, and help teams understand what the data means for future strategy.
Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, campaign analytics platforms, and reporting systems.
Genuine AI fluency. You have meaningfully changed how you work because of AI tools - using them to automate workflows, accelerate analysis, or improve operational efficiency.
Strong communication skills. You can write a clear one-pager for a CMO or CRO and also collaborate effectively with technical teams responsible for marketing systems and data.
A business-first mindset. You start with the marketing question and the business outcome - not the tool. The goal is always to help the marketing team make better decisions faster.
Bachelor’s degree in Marketing, Business, Economics, or a related field
What We Offer
- Flexible vacation
- 12 company-paid holidays
- 10 paid sick days
- No work on your birthday
- Health, dental, and vision Insurance (including a $0 option)
- 401(k) with matching, and no waiting period
- Equity
- Life insurance
- Generous parental paid leave
- Wellness reimbursement of $300/year
- Remote worker reimbursement of $300/year
- Professional development reimbursement
- Competitive pay
- An award-winning culture
Top Skills
What the Team is Saying
What We Do
CertifID helps to create a world without wire fraud. Started after our co-founder was hit by fraud – we’re the only company dedicated to fighting fraud for the real estate industry with an identity verification SaaS platform, insurance, and proven recovery services. CertifID helps safeguard billions of dollars every month from fraud and provides peace of mind with direct insurance coverage on every wire it protects.
Why Work With Us
CertifID is a mission-driven company where every team member is a frontline defender against fraud. We operate with GRIT, a set of core values anchored by our commitment to Guard the Customer above all else.
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CertifID Teams
CertifID Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
