Position Objective:
This position is overall responsible for marketing activities including digital marketing, leads generation, strategy execution, pricing management and E-commerce. He/ She will execute China strategy together with BU and function leaders and formulate China growth strategy initiatives.
Key Responsibilities:
- Marketing Campaign and Leads Management: establish China growth marketing to improve marketing funnel contribution through full range of leads generation. Working together with local BU teams on marketing campaign planning and implementation, to support GTM & commercial growth initiatives. Covering: demand generation improvement, marketing visibility, ATL/BTL marketing campaign and digital marketing.
- Pricing strategy: collaborate with China BU leaders to develop and execute pricing strategy to support the business growth; developed and maintain China Price tools to support Price improvement.
- E-commerce: develop China E-commerce differential strategy, drive E-commerce business aggressive growth through both direct-sales and 3rd party platforms.
- Team & People management: Develop and lead an efficient China central marketing team culture, as business partners of cross BU teams. Keep the marketing team as a highly engaged group with strong self-drivers.
- CMO team member: As part of Pall global central marketing, sync with global marketing strategy and initiatives.
Minimum qualifications
- Bachelor’s degree or above in engineering or business, MBA preferred.
- Minimum of 8 years’ working experience, including leadership role in the field of marketing, sales or business development. B2B marketing background is a must.
- Delivering results, rigor in execution, sufficient organizational agility to quickly adapt to change and redirect resources effectively and appropriately.
- Strategic thinking, with strong assessment and analytical skills.
- Effectively drive changes by engaging others and getting buy-in through influence.
- Proficient in both English and Mandarin in oral and writing.
- Self-motivated, enthusiastic and positive (with “can do” attitude)
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Skills Required
- Bachelor's degree in engineering or business
- MBA
- Minimum of 8 years' work experience including leadership in marketing, sales, or business development
- B2B marketing background
- Experience in digital marketing and lead generation
- Experience in pricing strategy and pricing tools
- Experience developing and executing e-commerce strategy (direct and 3rd-party platforms)
- Proven team and people management experience
- Strategic thinking with strong assessment and analytical skills
- Proficient in English and Mandarin (oral and written)
- Self-motivated, enthusiastic, positive attitude and strong execution focus
Beckman Coulter Diagnostics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Beckman Coulter Diagnostics and has not been reviewed or approved by Beckman Coulter Diagnostics.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, vision, life and disability insurance, flexible spending accounts, and mental health support. Feedback suggests these offerings are a notable strength of the overall package.
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Leave & Time Off Breadth — Paid time off, paid holidays, sick days, and volunteer time are highlighted, with flexibility or remote arrangements available for some roles. Feedback suggests this breadth of time-off options contributes meaningfully to total rewards.
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Parental & Family Support — Paid parental leave is provided for birth, adoption, or foster placement with the ability to use time in flexible increments within the first year. Feedback suggests family-focused perks like adoption support add tangible value for caregivers.
Beckman Coulter Diagnostics Insights
What We Do
Beckman Coulter is committed to advancing healthcare for every person by applying the power of science, technology, and the passion and creativity of our teams to enhance the diagnostic laboratory’s role in improving healthcare outcomes. Our diagnostic systems are used in complex biomedical testing, and are found in hospitals, reference laboratories and physician office settings around the globe. Beckman Coulter offers a unique combination of people, processes and solutions designed to elevate the performance of clinical laboratories and healthcare networks. We do this by accelerating care with a menu that matters, bringing the benefit of automation to all, delivering greater insights through clinical informatics and unlocking hidden value through performance partnership. An operating company of Danaher Corporation since 2011, Beckman Coulter is headquartered in Brea, Calif., and has more than 11,000 global associates working diligently to make the world a healthier place.
