Position Objective:
This position is overall responsible for marketing activities including digital marketing, leads generation, strategy execution, pricing management and E-commerce. He/ She will execute China strategy together with BU and function leaders and formulate China growth strategy initiatives.
Key Responsibilities:
- Marketing Campaign and Leads Management: establish China growth marketing to improve marketing funnel contribution through full range of leads generation. Working together with local BU teams on marketing campaign planning and implementation, to support GTM & commercial growth initiatives. Covering: demand generation improvement, marketing visibility, ATL/BTL marketing campaign and digital marketing.
- Pricing strategy: collaborate with China BU leaders to develop and execute pricing strategy to support the business growth; developed and maintain China Price tools to support Price improvement.
- E-commerce: develop China E-commerce differential strategy, drive E-commerce business aggressive growth through both direct-sales and 3rd party platforms.
- Team & People management: Develop and lead an efficient China central marketing team culture, as business partners of cross BU teams. Keep the marketing team as a highly engaged group with strong self-drivers.
- CMO team member: As part of Pall global central marketing, sync with global marketing strategy and initiatives.
Minimum qualifications
- Bachelor’s degree or above in engineering or business, MBA preferred.
- Minimum of 8 years’ working experience, including leadership role in the field of marketing, sales or business development. B2B marketing background is a must.
- Delivering results, rigor in execution, sufficient organizational agility to quickly adapt to change and redirect resources effectively and appropriately.
- Strategic thinking, with strong assessment and analytical skills.
- Effectively drive changes by engaging others and getting buy-in through influence.
- Proficient in both English and Mandarin in oral and writing.
- Self-motivated, enthusiastic and positive (with “can do” attitude)
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Skills Required
- Bachelor's degree or above in engineering or business
- MBA
- Minimum of 8 years' working experience, including leadership role in marketing, sales or business development
- B2B marketing background
- Proficient in English and Mandarin (oral and written)
- Experience with pricing strategy development and price tools
- Experience developing and growing e-commerce channels (direct and 3rd-party)
- Strong strategic thinking, analytical skills, execution rigor, organizational agility, and ability to drive change through influence
- People management and team leadership experience
Cepheid Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.
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Leave & Time Off Breadth — PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
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Healthcare Strength — Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
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Retirement Support — A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.
Cepheid Insights
What We Do
Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.
