Lightwave Dental was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 100 dental offices in 3 states. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram.
Lightwave Dental is seeking an experienced Senior Marketing Manager to lead marketing for our specialty dental practices, including oral surgery, dental implants, periodontics, pediatric dentistry, and other specialty services.
This role is responsible for developing and executing marketing strategies that drive new patient growth and strengthen referral relationships. The ideal candidate is comfortable managing multiple markets, working directly with doctors and practice leaders, and using data to determine where marketing resources will have the greatest impact.
Responsibilities
- Develop marketing strategies and growth plans for specialty practices and service lines.
- Manage marketing budgets and adjust spending based on performance and opportunity.
- Develop programs to increase referrals from general dentists and other providers.
- Oversee paid search, paid social, local SEO, reputation management, and other patient acquisition efforts.
- Partner with specialists on referral outreach, continuing education events, study clubs, and relationship-building initiatives.
- Work with practice teams to improve lead response, scheduling, and conversion.
- Monitor new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI.
- Manage agency and vendor relationships and hold partners accountable for results.
- Meet regularly with doctors and practice leaders to review performance, understand practice needs, and identify growth opportunities.
- Maintain the local identity of individual practices while supporting Lightwave's overall marketing standards.
Qualifications
- 5+ years of marketing experience.
- Experience in multi-location healthcare, dental, medical, or another location-based service organization preferred.
- Strong experience with digital marketing and patient or customer acquisition.
- Experience managing marketing budgets and outside agencies.
- Strong analytical skills and experience using performance data to guide marketing decisions.
- Ability to build strong working relationships with doctors, practice leaders, and senior leadership.
- Strong organizational skills with the ability to manage multiple practices, markets, and priorities.
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.
Dental or DSO experience is preferred but not required. Experience with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services is a plus.
About the Position
This is a primarily remote position. Most meetings, reporting, campaign management, and practice support can be handled virtually. Occasional travel to practices in Virginia, North Carolina, and South Carolina will be required for important meetings, events, and practice visits.
The base salary for this position is $120,000, with additional annual bonus potential based on performance. Lightwave also offers a competitive benefits package.
To Apply
Please submit your resume and, if possible, a brief example of a marketing initiative you have led that resulted in measurable growth. Include the objective, your role, and the results achieved.
In return for providing an excellent employee and patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off.
Skills Required
- 5+ years of marketing experience
- Strong experience with digital marketing and patient or customer acquisition
- Experience managing marketing budgets and outside agencies
- Strong analytical skills and experience using performance data to guide marketing decisions
- Ability to build strong working relationships with doctors, practice leaders, and senior leadership
- Strong organizational skills with the ability to manage multiple practices, markets, and priorities
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience
- Experience in multi-location healthcare, dental, medical, or another location-based service organization
- Experience with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services
- Dental or DSO experience
What We Do
Lightwave Dental is a dental leadership organization that partners with dental practices and professionals, providing non-clinical management and business services. Its support includes insurance negotiations, patient billing, marketing, human resources, recruiting, practice technology solutions, training, and other operational tools. The company aims to preserve the benefits and values of private practice while helping dentists and their teams achieve personal, professional, and financial goals.
