Sr. Market Access Marketing Manager

Posted 21 Days Ago
Be an Early Applicant
San Diego, CA, USA
In-Office
133K-182K Annually
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
Lead market access marketing strategy and execution for Neurocrine Access Support, developing branded materials, messaging, web and patient support initiatives. Align cross-functional stakeholders and agencies, manage budgets and projects, ensure Medical/Legal/Regulatory compliance, and drive field engagement, training, and provider/patient communications to improve access and patient/provider experience.
Summary Generated by Built In
Who We Are:

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in patients with Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedInX, Facebook and YouTube. (*in collaboration with AbbVie)


About the Role:Serves as the market access marketing subject matter expert on Neurocrine Access Support, responsible for executing brand strategy and initiatives impacting patient access and provider engagement. Drives cross-functional alignment across Market Access, Patient Services, the HCP, DTC, and Medical Brand Marketing teams, Medical, Regulatory, and Legal to ensure cohesive, compliant, and patient-centric access communications. Responsible for developing and implementing branded materials, messaging, web, and patient support initiatives, to be delivered by and to support the rare market access marketing team. Provides leadership across agency partners and cross-functional stakeholders to deliver business objectives and improve the patient and provider experience.

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Your Contributions (include, but are not limited to):
  • Develops and executes market access marketing strategies, messaging platforms, tools, websites, and programs that support Neurocrine Access Support services, provider engagement, and brand objectives

  • Develops and oversees integrated market access communication strategies across diverse stakeholder audiences, including HCPs (prescribers, NPs/PAs, office staff), patients, and caregivers, ensuring alignment with brand, access, and patient support objectives

  • Provides strategic leadership and oversight of agency partners, ensuring alignment to business objectives, budget expectations, compliance requirements, and performance outcomes

  • Develops and manages annual projects and budget plan

  • Develops field engagement strategies, tools, and training programs for field support teams (e.g., Regional Patient Access Mangers (RPAMs), Rare Disease Account Specialists (RDAS=Field Sales Team) that enhance field effectiveness and ensure consistent execution of market access initiatives

  • Supports development and execution of Plan of Action (POA) materials

  • Leads Medical, Legal, Regulatory compliance review of promotional materials

  • Develops and leads projects in alignment with company goals and objectives

  • Works cross-functionally with Sales, Brand Marketing, Payer Marketing, Medical, Patient Services, Market Research and other members of the organization to ensure seamless alignment

  • Influences cross-functional stakeholders and Market Access leadership team to align on priorities, resolve complex business challenges, and drive execution of market access strategies

  • Other duties as assigned

Requirements:
  • BS/BA degree in Marketing, Business or related field and

    8+ years of pharmaceutical/healthcare marketing experience with a focus on consumer, HCP, and/or payer marketing, patient support services, reimbursement communications, and market access marketing. Experience supporting specialty, rare disease, or highly complex therapeutic categories preferred. Veeva Vault experience preferred. OR

  • Masters degree in Marketing, Business, or related field and 6+ years of similar experience noted above

  • Strong understanding of pharmaceutical marketing requirements necessary; direct to consumer and/or market access and/or patient support marketing experience desired. Rare disease experience a plus

  • Must be an effective team member and collaborator as success relies heavily on interfaces with Finance, P&L understanding, Legal, Regulatory, Compliance, Medical and Brand Teams at senior levels

  • Strong understanding of market access marketing landscape, patient services, and payer coverage communications and/or strong understanding of pharmaceutical marketing to HCPs and consumers

  • Develops and enhances processes, tools, templates, and operational standards to improve efficiency, scalability, and compliance of market access marketing initiatives

  • Ability to turn insights from market research into actionable strategy/tactics/messaging to drive brand success

  • Ability to manage and track a budget to achieve organizational goals

  • Anticipates business and industry issues; recommends relevant process / technical / service improvements

  • Recognized as an internal subject matter expert in market access marketing, patient support communications, and access strategy

  • Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team

  • Ability to learn quickly and adapt to ever-changing needs and demands

  • Strong interpersonal, communication, presentation, and analytical skills

  • Strong organizational skills with the ability to work on multiple projects at the same time

  • Be a self-starter and be able to take projects from strategy through to execution with high attention for detail coupled with innovative thinking

  • Excellent written and oral communication skills

  • Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams; ability to work as part of a team

  • Ability to represent the organization effectively with external agency partners, vendors, advocacy stakeholders, and cross-industry collaborators

  • Excellent computer skills

  • Sees broader picture and longer-term impact on division/company

  • Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency

  • Excellent project management, strong project leadership skills

#LI-MV1

Neurocrine Biosciences is an EEO/Disability/Vets employer.

We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.

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The annual base salary we reasonably expect to pay is $132,700.00-$182,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

Skills Required

  • BS/BA in Marketing, Business, or related field plus 8+ years pharmaceutical/healthcare marketing experience OR Master's in Marketing, Business, or related field plus 6+ years experience
  • Experience in consumer, HCP, payer marketing, patient support services, reimbursement communications, or market access marketing
  • Experience supporting specialty, rare disease, or highly complex therapeutic categories
  • Veeva Vault experience
  • Strong understanding of pharmaceutical marketing requirements, promotional compliance, and Market Access landscape
  • Experience developing integrated communications, messaging platforms, tools, websites, and patient support initiatives
  • Proven ability to lead agency partners and cross-functional teams, including Medical, Legal, Regulatory, and Brand
  • Budget management and annual project planning experience
  • Ability to develop field engagement strategies, training programs, and POA materials for field teams
  • Excellent written and oral communication, presentation, and interpersonal skills
  • Strong project management and leadership skills, including mentoring and leading indirect teams
  • Excellent computer skills and ability to translate market research into actionable strategy/tactics

Neurocrine Biosciences Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Neurocrine Biosciences and has not been reviewed or approved by Neurocrine Biosciences.

  • Strong & Reliable Incentives Total rewards commonly include sizable annual bonuses and RSUs that are characterized as generous. Pay packages are portrayed as robust when combining base, bonus, and equity.
  • Healthcare Strength Medical, dental, and vision coverage begin on the first day with multiple plan options and telehealth access. Health insurance quality is highlighted alongside overall compensation.
  • Parental & Family Support Paid parental and caregiver leave are offered for extended periods in addition to dedicated sick time. Family-building resources and new‑parent support are positioned as part of the core Total Rewards.

Neurocrine Biosciences Insights

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The Company
HQ: San Diego, CA
1,150 Employees
Year Founded: 1992

What We Do

Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis* and uterine fibroids* , as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. Review our Community Guidelines: https://bit.ly/3L8M8hx *in collaboration with AbbVie

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