The ideal candidate will find opportunities to amplify our company narrative, including our vision, mission, purpose and values, to strengthen Gap Inc.’s digital presence and perception through culturally relevant content that resonates with our target audiences – current/prospective employees, investors and media.What You'll Do
Own the development and execution of corporate social strategy, inclusive of managing a content calendar, writing social copy, developing creative content briefs in collaboration with cross-functional teams, as well as publishing, community management and reporting
Ideate original content series that connect our communications/corporate brand strategy to our audience to grow our existing channels, while launching and sustaining Gap Inc.’s presence across new channels
Drive content innovation in partnership with Gap Inc. Creative to implement social-first content strategies, employee advocacy and influencer engagement programs, and enhance community management processes to maximize corporate brand engagement, perception and content effectiveness.
Develop social measurement frameworks to demonstrate ROI with monthly/quarterly reports to ensure continuous learning and improvement in engaging our core audiences.
Provide guidance and recommendations on opportunities for paid amplification of content to improve reach and target key audience demographics
Minimum 6+ years of social media marketing experience, developing strategies for established brands or branded portfolios.
You are a social expert who stays ahead of platform trends and engagement patterns to identify opportunities for corporate brand content that creates champions who want to work for, shop at and invest in our house of iconic American brands.
You speak social and craft attention-grabbing copy that drives engagement.
You’re creative and curious, and build relationships with influencers, content creators and internal stakeholders to develop high-impact campaigns.
You remain open to feedback and pivot based on performance data and platform dynamics.
You elevate the social media capabilities of the entire organization through knowledge sharing.
You thrive in a fast-paced environment managing multiple projects with different timelines, seeing opportunities where others see obstacles.
Extensive knowledge of social media best practices and innovative storytelling across LinkedIn, Instagram and TikTok.
Experience working with multiple internal and external partners. Experience working with agencies a plus.
Strong cross-functional partner known for being a team player—collaborative, creative, proactive, and solutions oriented.
Excellent written and verbal communication skills, with a test-and-learn orientation.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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