Sr. Manager SEO - Observability

Reposted 11 Days Ago
Be an Early Applicant
3 Locations
In-Office
Senior level
Information Technology • Security • Software
The Role
The Senior Manager of SEO will drive organic search performance, manage SEO campaigns, analyze performance data, and collaborate with cross-functional teams to optimize marketing initiatives.
Summary Generated by Built In

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

About the job

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:

SolarWinds is seeking a strategic and data-driven Senior Manager of SEO to drive organic search performance across our Monitoring and Observability Business Unit, and the SolarWinds website as a whole. You will design and execute the broader SEO strategy and own the day-to-day delivery of technical, content, and link-building initiatives. This role is ideal for a hands-on SEO expert ready to step into people management and take on greater strategic ownership.

Your Impact:

Campaign Management & Optimization:

Own the execution of on-page, technical, LLM, and off-page SEO programs across your scope. Manage priorities, timelines, and quality of output across the team.

Develop and maintain keyword strategies and content briefs. Collaborate with content writers and editors to produce SEO-optimized assets that build topical authority.

Own the strategy for all languages and regions for the Monitoring and Observability business unit.


Performance Analysis:

Track and report on organic traffic, rankings, and conversions. Surface insights and recommendations to the Head of SEO and cross-functional stakeholders.

Strategy & Collaboration:

Work closely with content, product, and paid media teams to align SEO efforts with broader marketing initiatives and seasonal campaigns.

Work closely with internal teams, including content, web dev, creative, and analytics, to align SEO efforts with broader marketing initiatives.

Funnel-Based Optimization:

Structure campaigns to target high-intent keywords for MOFU and BOFU stages while leveraging SEO-driven terms for TOFU audiences.

Work with CRO teams to test and improve UX experiences for users and crawlers.

Innovation & Growth:

Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI.

Your Experience:

5+ years of SEO experience, preferably within a B2B SaaS environment, with a proven track record of SEO strategy creation and results.

Expertise in Ahrefs, SEMRush, BrightEdge, Screaming Frog, and advanced analytics tools like Tableau, Adobe Analytics, and Google Analytics 4.

Strong understanding of funnel-based campaign structures and audience segmentation.

Skills:

The ability to distill complex data into actionable steps for improvement and performance tracking.

Data reporting and forecasting.

Familiarity working within headless CMS platforms.

Education:

Bachelor’s degree in Marketing, Business, or a related field.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

Skills Required

  • 5+ years of SEO experience
  • Expertise in Ahrefs, SEMRush, BrightEdge, and Screaming Frog
  • Experience with analytics tools like Tableau and Google Analytics 4
  • Bachelor's degree in Marketing, Business, or related field

SolarWinds Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.

  • Healthcare Strength Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
  • Leave & Time Off Breadth Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
  • Pay Growth & Progression Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.

SolarWinds Insights

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The Company
Austin, TX
2,299 Employees
Year Founded: 1999

What We Do

SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.

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