The Role
Lead and execute the companys SEO and content marketing strategy, including technical SEO, on-page/off-page optimization, link-building, keyword research, content strategy, audits, analytics reporting, and collaboration with development, design, and marketing teams to drive organic growth, conversions, and scalable processes.
Summary Generated by Built In
Responsibilities:
- Develop and lead the company's SEO strategy, including GEO/AEO, on-page and off-page optimization, technical SEO, content strategy, and link-building efforts.
- Stay abreast of industry trends, algorithm updates, and best practices to ensure the effectiveness of the SEO strategy.
- Perform regular website audits to identify technical issues affecting SEO performance and provide recommendations for improvements.
- Collaborate with the development and IT teams to implement technical enhancements that positively impact search visibility.
- Lead the development and execution of the content strategy, aligning with search intent and conversion goals to drive qualified traffic, engagement, and lead generation
- Conduct keyword research to identify content opportunities and gaps.
- Oversee and implement on-page optimization efforts, including metadata, headings, internal linking, and CMS-based content updates to improve search visibility and user experience
- Develop and manage off-page strategies, including link-building, partnerships, and influencer outreach.
- Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and third-party SEO tools
- Generate regular reports on key SEO metrics, trends, and actionable insights to demonstrate progress and impact.
- Collaborate with content, marketing, design, and development teams to integrate SEO best practices into various aspects of the business.
- Identify opportunities for process improvement, automation, and scalability in SEO operations.
- Experiment with new SEO techniques and strategies to drive innovation and stay ahead of competitors.
- Work with CRO, project management and analytics teams to provide strategic input during campaign planning to maximize potential.
- Perform other duties as assigned.
Skills & Experience Required:
- Proven experience driving non-brand organic growth through scalable SEO strategies that expand reach beyond branded demand
- Demonstrated expertise in developing and executing content strategies and editorial pipelines that drive qualified traffic and conversion
- Strong understanding of AI-driven search, including optimizing for LLMs, AI Overviews, and evolving search behaviors
- Ability to connect SEO performance to business impact, including CAC, conversion rate, lead generation, and revenue
- Proficiency in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
- Excellent analytical skills and the ability to interpret data to derive actionable insights.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Up-to-date with the latest trends and changes in the SEO landscape.
- Project management experience, with the ability to prioritize and manage multiple initiatives simultaneously.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Proven experience driving non-brand organic growth through scalable SEO strategies
- Demonstrated expertise in developing and executing content strategies and editorial pipelines
- Strong understanding of AI-driven search, including optimizing for LLMs and AI Overviews
- Ability to connect SEO performance to business metrics (CAC, conversion rate, lead generation, revenue)
- Proficiency with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz
- Excellent analytical skills and ability to interpret data to derive actionable insights
- Strong communication and collaboration skills to work with cross-functional teams
- Up-to-date knowledge of SEO trends and algorithm changes
- Project management experience and ability to prioritize multiple initiatives
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The Company
What We Do
Cinch makes it easy for everyone to enjoy their home to the fullest, regardless of whether they own or rent. Building upon 40 years of proven experience, Cinch uses smart, modern tools and a seamless customer support network to remove the guesswork around preventing, diagnosing, and solving a wide variety of home-related issues. We also partner with thousands of expert technicians nationwide who share our genuine commitment to providing unmatched service and value, ensuring effortless control over the ever-evolving life of a home. Cinch strives to exceed owners, renters, real estate agents and affinity partners’ expectations, every time.
