Sr Manager, Product Management, Brand Expression

Posted 15 Days Ago
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Folsom, CA
Senior level
eCommerce • Fashion
The Role
The Sr. Manager, Product Management, Brand Expression will lead the development of software solutions to enhance brand storytelling and digital experiences for Gap's brands. Responsibilities include defining product vision, managing project plans, collaborating with engineering teams, and driving strategic initiatives with a customer-focused mindset.
Summary Generated by Built In

About the RoleIn this role, you will partner with Brand leaders and cross-functional partners to build software solutions that power our iconic brands; Gap, Old Navy, Banana Republic, and Athleta. You will help uncover key opportunities in your space to define the product roadmap to optimize existing and develop new capabilities to deliver best-in-class digital experiences.
As the Sr. Product Manager, you will directly support our new Brand Expression strategic priority. In this role, you will explore new and exciting ways to infuse product and brand storytelling throughout the end-to-end experience and bring to life more robust and immersive social selling experiences on our site. You will serve as the primary liaison across our brands for brand styling updates which is a key initiative to elevate our digital experiences and modernize our brand voice.
You will drive discovery and lead priorities from concept to delivery. Given the horizontal nature of this priority theme, you must collaborate with dependent product teams to ensure the end-to-end implementation journey is thorough and thoughtful and complements vertical strategies and roadmaps.What You'll Do

  • Define the product vision, strategy and roadmap to identify new capabilities and work cross-functionally to bring these experiences to life.
  • Write robust requirements, prioritize the backlog, and work closely with the engineering teams to deliver quality software.
  • Identify, measure, and interpret results to validate product strategy and roadmap. Provide research, analysis, and support for identifying, evaluating, and resolving strategic opportunities.
  • Assess customer impact and business impacts to drive alignment on goals/projects.
  • Possess a customer-focused mindset, leverage test and learn strategies to optimize site experience.
  • Be in a continuous state of discovery; understand what is working and what is not both internally and through the competitive lens.
  • Have a pulse on data and insights to guide decision-making and prioritization.
  • Develop in-depth knowledge of industry trends and standards to introduce the continual process, tool and methodology improvements.
  • Develop and manage project plans and key stakeholder engagement strategy on all initiatives. You will be the primary point of contact for each of our brands.
  • Build relationships with key business partners and other brand stakeholders; articulate product needs clearly and succinctly to different audiences and cross-functional partners.
  • Influence strategy for area/team.
  • Drive a continuous state of improvement in our ways of working to elevate our Product practice.

Who You Are

  • Experience in designing, developing and implementing complex customer capabilities.
  • Experience working with large software engineering teams both within and outside of your domain.
  • Demonstrate technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs and to represent technical concepts to non-technical stakeholders.
  • Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions.
  • Possess strategic awareness and thinking. Develop new ideas, consider potential outcomes and develop action plans.
  • Ability to persuade and influence; present facts, opinions and proposals persuasively to colleagues.
  • A self-starter with a passion for achievement and a strong desire to make things happen.
The Company
Bristol
11,000 Employees
On-site Workplace
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.

Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.

Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.

Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.

We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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