The Senior Marketing Manager, Strategic Customer Segments, is responsible for developing and executing the commercial marketing strategy to engage hospital executives and administrative decision-makers across the Mako SmartRobotics and Mako RPS portfolio across various sites of case. In this role, you will drive awareness, consideration, and capital purchasing decisions among value analysis committees (VACs), CEOs, CFOs, COOs, service line leaders, and other key stakeholders by articulating the clinical, operational, and financial value of Stryker’s enabling technologies.
What you will do
Lead the development and execution of integrated national marketing campaigns aligned with the capital funnel strategy, including digital engagement, advertising, executive-focused content, and high-impact customer experiences.
Develop compelling economic value tools and resources, including ROI calculators, business case templates, and health economic materials that demonstrate the institutional value and impact of Mako technologies.
Establish and cultivate a strong network of executive reference sites and administrative faculty to enable peer-to-peer engagement, support customer programs, and strengthen executive advocacy.
Partner cross-functionally with Sales, GAMA & Health Economics, Medical Education, Commercial Excellence, and downstream marketing teams to ensure a coordinated and integrated go-to-market approach.
Develop strategies and programs that influence hospital investment decisions, strengthen the business case for Mako technologies, and support the broader capital sales strategy.
Drive initiatives that accelerate adoption and growth of the Mako portfolio by aligning customer needs, economic value messaging, executive engagement, and commercial priorities.
Translate complex clinical, economic, and business insights into clear, compelling marketing strategies and customer-facing content that resonate with hospital executives and key decision-makers.
What you need
Required:
Bachelor's degree
Minimum 10 years of work experience
Minimum 2 years of people management experience
Preferred:
MBA
Minimum 7 years in the medical device industry
Demonstrated marketing experience within the healthcare/medical device industry
Experience engaging with and selling to C-suite and executive-level stakeholders highly preferred
United States of America Pay Ranges:
- USN: $135,600 - $225,900 USD Annual
- US5: $142,400 - $237,200 USD Annual
- US10: $149,200 - $248,500 USD Annual
- US15: $155,900 - $259,800 USD Annual
- US20: $162,700 - $271,100 USD Annual
- US30: $176,300 - $293,700 USD Annual
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Skills Required
- Bachelor's degree
- Minimum 10 years of work experience
- Minimum 2 years of people management experience
- MBA
- Minimum 7 years in the medical device industry
- Marketing experience within the healthcare or medical device industry
- Experience engaging with and selling to C-suite and executive-level stakeholders
Stryker Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stryker and has not been reviewed or approved by Stryker.
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Healthcare Strength — Multiple medical plan options with HSA support and global mental‑health access indicate broad, accessible care. These features materially enhance the overall value of the total‑rewards package.
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Retirement Support — A meaningful 401(k) company match with potential additional company contribution, alongside an ESPP, supports long‑term savings and wealth building. Documented plan specifics help employees understand eligibility, timing, and vesting mechanics.
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Parental & Family Support — Paid parental and caregiver leave, adoption and surrogacy assistance, and practical supports like breast milk shipping reflect a comprehensive, family‑friendly approach. These offerings address varied family‑building paths and caregiving needs.
Stryker Insights
What We Do
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com. Together with our customers, we are driven to make healthcare better.
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