Director, Product Marketing, Salesforce Platform (ISV & OEM Partners)

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is hiring a strategic and hands-on Director, Product Marketing to join our Partner Marketing team. This unique role lets you shape the narrative and drive adoption of the Salesforce Platform for our Independent Software Vendor (ISV), Original Equipment Manufacturer (OEM), and strategic partners. Reporting to the AppExchange and Global Partner VP of Marketing, you'll be a key individual contributor, responsible for positioning the partner Platform vision and products, and empowering our global partners to build and grow successful businesses on Salesforce. This includes collaborating closely with partner Business Development to articulate the value proposition of new partnerships.

This role focuses on driving the growth and success of the Salesforce Partner Ecosystem. You'll empower partners to build, partner, promote, and distribute innovative Agentforce AI solutions and a wide array of other products and applications built on the Salesforce Platform, leveraging powerful distribution channels like AppExchange and AgentExchange.

The ideal candidate is an expert in product positioning, a passionate evangelist, and possesses a deep technical understanding of the ISV, OEM, and strategic partner market landscape. You'll use strong analytical skills to transform data into actionable messaging and compelling moments, inspiring CEOs, CIOs, founders, and other key decision-makers at partner organizations to embrace business growth and innovation built on the Salesforce Platform.

As a Director, Product Marketing, you'll be crucial in driving the success of the Salesforce Platform within our partner ecosystem.

You will:

• Define and Execute Strategy: Work closely with Salesforce Product Management and Marketing to outline and implement comprehensive strategies and content that clearly articulate our marketing vision internally and externally for ISV, OEM, and strategic partners.

• New Partnership Promotion: Collaborate closely with our partner Business Development team to craft messaging and promotion strategies for new partnerships, ensuring clear and compelling narratives for prospective and existing ISV, OEM and strategic partners.

• Content & Messaging Leadership: Develop compelling external content, messaging, and visual presentations that help our internal teams drive partner revenue. This includes first call decks, event content, website copy, blog posts, thought leadership research, promotional materials, and customer case studies. You will also lead messaging efforts for the broader Partner Marketing organization, ensuring consistency and impact.

• Cross-Functional Collaboration: Partner daily with Product Marketing teams to build content, monitor performance, deliver presentations to diverse audiences, become a product expert, and conduct market research. You'll also collaborate with wider Cross-Cloud Product Marketing, Events, Corporate Marketing, Analyst Relations, PR, and Research teams to execute integrated content and programs. You will be an active and contributing member of the Partner Marketing leadership team.

• Product Expertise & Evangelism: Become a relative expert on the overall market landscape and the Salesforce Platform suite of products, with a strong technical understanding of its capabilities and how partners can leverage them to build innovative solutions, including those utilizing Agentforce. You'll be comfortable presenting to small and large groups, generating excitement and mindshare with various internal teams, and will be looked to as a go-to expert. You'll also champion partner success on our marketplaces like AppExchange and AgentExchange.

• Performance Monitoring: Track and measure the impact of campaign efforts, identify opportunities to improve the quality and methods of product marketing deliverables, and optimize delivery.

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Minimum Requirements:

• 10+ years of experience in Product Marketing or Industry Marketing, with at least 5 years in a technology company.

• Demonstrable experience with, knowledge of, and passion for digital marketing, advertising, data, and technology.

• Strong technical acumen and the ability to understand and articulate complex platform capabilities, including Agentforce, and how they enable partners to build and list solutions on AppExchange and AgentExchange, to both technical and non-technical audiences.

• Highly analytical with a strong intellectual curiosity for using data to inform strategy and execution.

• Exceptional communication, storytelling, and presentation skills, with the ability to tailor messaging to different audiences and functions; proven ability to simplify complex concepts.

• Proven track record in crafting compelling product positioning and messaging.

• High energy, compelling presenter, innovative, and creative mindset.

• Strong relationship-building, problem-solving, and strategic thinking skills.

• Ability to successfully drive projects with minimal guidance and present to leadership.

• Self-motivated, comfortable with rapid change and thrives in a fast-paced environment.

• Bachelor's degree.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

For Washington-based roles, the base salary hiring range for this position is $155,400 to $257,600.

For Illinois based roles, the base salary hiring range for this position is $155,400 to $257,600.